Role Summary
This role leads the firm’s brand across multiple markets, setting the positioning and shaping a clear, commercially focused narrative that is applied consistently across more than 20 markets.
Job Description
Director – Brand Communications
It defines how the organisation shows up externally and ensures this is applied consistently across campaigns, content and client experiences. The role directs brand investment across regions and ensures execution is practical, consistent and commercially effective across all channels.
The right person has led a brand repositioning at firm or enterprise level, brings strong editorial judgement, and is a strong commercial storyteller, able to turn brand strategy into clear, compelling narratives that work across markets and cultures.
Responsibilities
Define and own firm positioning and the enterprise narrative across all markets
Set the messaging framework that underpins all campaigns, content and client communications
Establish and maintain brand architecture, naming conventions and visual identity
Turn brand strategy into clear, usable outputs that markets can apply immediately
Embed the brand into priority campaigns and client experiences across markets
Define and actively guide how the brand shows up across channels (web, paid media, social, proposals, events), ensuring consistent, high‑quality application across markets
Own sponsorships and strategic events as integrated campaign channels, accountable for pipeline and commercial impact
Maintain senior relationships with key external partners and rights holders
Set and enforce brand governance standards across all touchpoints
Build practical frameworks, tools and guidance that enable markets to apply the brand without reliance on central approval
Lead the brand approach to M&A integration, ensuring clarity and consistency at firm and market level
Act as the senior escalation point for brand and reputation matters
Shape and support the earned media agenda in partnership with Communications
Define and evolve the employer brand in partnership with P&C, ensuring alignment with firm positioning and growth strategy
Ensure consistent narrative across PR, thought leadership, recruitment and internal communications
Align employee value proposition with external brand across all markets
Translate brand and perception data into clear actions that improve market impact
Define success metrics for brand activation, including engagement, pipeline influence and consistency of execution
Lead and develop a multinational brand team across the US, Europe and India
Set clear direction and standards, ensuring consistent, high‑quality delivery across regions
Represent the firm in global brand forums and contribute to group‑wide strategy
Guide markets to balance global consistency with local relevance
Skills and Experience
Bachelor’s or Master’s degree in Marketing, Communications, or a related field
12+ years in senior brand leadership roles, operating at enterprise scale
Proven experience leading brand repositioning from strategy through to market activation
Strong grounding in brand architecture in practice, including portfolio structure and naming
Excellent commercial storytelling skills, with the ability to translate complex ideas into clear, compelling narratives that resonate with clients and drive action
Deep experience in PR and earned media, with a clear understanding of its role in brand strategy
Sound judgement in reputation management, including handling complex and sensitive issues
Experience working across multiple markets, balancing consistency with local relevance
Experience guiding brand through change, including M&A integration
Commercial approach to sponsorships and events, with clear accountability for return
Uses data and insight to inform decisions and translate findings into practical action
Comfortable operating in a complex, matrixed environment and influencing without direct control
Experience working across time zones and cultures, with strong stakeholder management
Willing to travel as required
Benefits
Information on the generous benefits package is available through the company’s internal portal.
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