Overview
GOAL has responded to the world’s major humanitarian crises since its founding in 1977, working with vulnerable communities in 14 countries across the globe with a dedicated team of personnel. While GOAL continues to be an agile first-responder to humanitarian crises, it is also committed to working with vulnerable communities to help them survive crises and support them on the road to recovery.
Job Purpose
Reporting to the Head of Communications, the Digital Communications Lead will play a key role in developing our digital communications and content strategies. You’ll spearhead the development of fresh, relevant content for the GOAL website and various digital platforms.
The role involves leading research, creation of content and assets (from concept through to publication), editing, sub-editing, quality assurance, content marketing and performance analysis (across an inventory of online channels).
We are seeking a digital creative who can demonstrate versatility and the ability to simplify and explain complex issues to a varied audience. Ideally, you’ll have some previous experience with a humanitarian organisation or be passionate about utilising your skills to make a difference.
Key Areas of Responsibility
Lead the implementation of GOAL’s Digital Communications and Content Strategies
Provide expert communications guidance and quality assurance for all fundraising campaigns from inception to delivery
Monitor and research digital trends to ensure GOAL remains at the forefront of innovation
Manage relationship with key external digital agencies and suppliers
Promote best practice and build digital communications capability within GOAL teams globally
Develop engaging and innovative content across all digital channels
Ensure all content adheres to GOAL’s ethical storytelling standards, brand guidelines, and values
Drive integrated digital campaigns across GOAL’s digital channels
Assist the Fundraising team to manage subscriber lists, supporter communications and donor journeys
Manage GOAL’s Digital Asset Management system and content generation processes
Manage GOAL’s digital content calendar aligned with GOAL’s strategic priorities
Measure and evaluate performance of social media and digital fundraising campaigns
Ensure website, social and email queries reach relevant departments
Website Management
Deliver optimised landing pages for fundraising, advocacy, and country teams
Ensure all website content is accurate, up to date, and engaging
Manage SEO and GEO strategies to increase search engine visibility
Monitor, evaluate, and improve user experience and site performance through regular reporting and analysis
Work with IT, Finance, and external agencies to maintain secure donation systems and integrations
Skills & Qualifications
Proven experience in digital content management ideally within the Humanitarian or non-profit sector
Significant experience with Content Management Systems (CMS) WordPress an advantage
Demonstrable experience using design suites such as Adobe Photoshop, Premiere Pro and Canva
Versatile writing style that reflects a varied audience
Ability to simplify and explain complex issues and procedures
Ability to work to tight deadlines and respond to new opportunities/events
Have a broad understanding of copyright laws
Proven track record in the development of new content including graphics, banners and data
Previous experience working with a humanitarian / international development NGO is highly desirable
Experience and demonstrable skills creating videos for online use
GOAL offers staff flexible working with our hybrid model. We require HQ employees to work 2 days per week from our office in Dun Laoghaire, Dublin.
We strongly encourage you to apply even if you do not meet every single requirement listed. At GOAL we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact our Recruitment Team at recruitment.hq@goal.ie
Diversity, Equity and Inclusion
GOAL is an equal opportunity employer. We celebrate diversity and are committed to building an inclusive environment for all employees. We foster an inclusive culture where all voices are heard and valued, and we are particularly eager to receive applications from women and other underrepresented groups. We know that the more inclusive we are, the better our work will be.
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