We are seeking a strategic and hands-on Digital Marketing Specialist to lead and elevate our digital presence. Reporting to the Marketing Team Leader, this role sits at the heart of a collaborative Marketing team, within the overall Propositions team, that has delivered measurable impact across engagement, communication, brand awareness and supports commercial performance.This Digital Marketing role will play a pivotal role in driving our digital experience strategy and execution, lead our website management, and materially contribute to the day-to-day implementation and optimisation of our online presence. Your goals are to drive broker engagement, and brand/service offering online awareness for a B2B audience of Financial Brokers and our B2B2C customers and turning data into decisions and decisions into better outcomes for our customer and Financial Broker audiences. You will collaborate with a variety of stakeholders, from teams in Ireland and at Royal London Group based in the UK, to deliver results. Your work will be hands-on, using online platforms and digital processes to maintain the website, build landing pages, and implement best practice content calendars. If you thrive in a fast-paced environment and are passionate about delivering engaging digital experiences, we'd love to hear from you.Roles and Responsibilities:Online channel management: Drive engagement and brand awareness across RLI's owned channels, earned channels and paid channels.Tactical online content updates: Optimise the Royal London Ireland website (including Broker Centre) for ease of use for brokers, customers, large language monitoring (e.g. ChatGPT, CoPilot etc.) and search engines.Strategic content planning: Expand the use of evergreen content (including broker/sales presentations) and campaign templates. Develop a long-term social media and online content calendar aligned with business priorities and seasonal trends. Lead on the production of webinars and videos.Martech implementation: Support the rollout and integration of marketing technology platforms (as strategically implemented). Work with Royal London Group colleagues in onboarding tools that enhance automation, analytics, and broker/customer segmentation.Internal capability building: Create toolkits and guides for wider marketing team to support consistent and high-quality digital execution for Royal London Ireland.Measurement and optimisation: Advance channel and campaign performance tracking and reporting. Use insights to refine strategies and demonstrate ROI across digital channels.Serve as an internal digital customer experience expert to make recommendations and steer strategic decisions.Conduct competitive benchmarking, analysis, and monitoring.Brand Building: Ensure brand consistency and positioning across all channels and materials.Skills and Attributes:Demonstrated experience in day-to-day web management and contributing to web marketing initiatives for reputable brands within a complex environment (life insurance/pensions market knowledge preferred).Strong track record in content creation and social media growth, especially LinkedIn.Proven ability to develop digital marketing strategies that generate measurable impact.Solid understanding of SEO, analytics (Google Analytics, HubSpot or similar), and campaign optimisation.Experience with UX design best practices, processes, and toolsExperience using Microsoft 365 Office tools, Adobe suite/Creative Cloud.Excellent listening, interpersonal, written, and oral communication skillsCreative with a commercial, results oriented understanding and keen attention to detailCollaborative who works well with teams as well as managing solo projects with an ability to effectively prioritise and execute tasks while under pressure; maintains constant awareness of deliverables.Happy to work in a hybrid-environment (50% in office requirement).Why work with us?Competitive salary and annual bonus.Private health insurance contribution.Employer contributed pension.28 days Paid Time Off + 1 annual company wellness day off.Hybrid role – 2/3 days per week in the office on St Stephens Green, Dublin