Job Title: Senior Brand Development Manager
The Role:
We are seeking a dynamic and passionate Marketing Manager to drive the long-term strategy and annual brand plans for our Club brand and local soft drinks portfolio.
Key Responsibilities:
- Develop a clear brand strategy and compelling annual brand plans for the Club portfolio and local soft drink brands to achieve brand performance goals
- Act as the guardian of the brand positioning and identity, ensuring alignment across all touchpoints
- Create integrated marketing campaigns that align with the brand strategy and positioning
- Responsible for delivering the optimum scale and reach for the brand with the right media mix
- Ownership of the social media channel strategy, content plans, content partners, and media support to attract and engage the brand audience
- Collaborate with Commercial, Revenue Growth Management, Insights, and Category teams to drive brand strategy
- Work closely with the shopper marketing team to deliver best-in-class shopper activations that drive brand performance
- Monitor performance analysis to ensure the brand is delivering against key metrics: penetration, share, brand health metrics, sales, revenue, profit, etc.
- Collaborate with key agencies to deliver best-in-class plans for Club
- Work with R&D to develop a strong 3-year innovation plan that will drive excitement among younger consumers
- Build valuable collaborations/licensing agreements to drive brand fame
- Provide leadership, coaching, and development for your direct reports and create a positive team environment
- Inspire and engage internal and external stakeholders by championing Club's vision and successes, building excitement and commitment to brand plans/Develop internal communications to drive engagement for the brand
Requirements:
- A minimum of 5 years of experience in brand management
- Proven track record of delivering success
- Honours Degree in a Business Discipline
- Excellent communication and influencing skills
- Strong commercial acumen
What We Offer:
A rewarding role that offers opportunities for growth and development