Are you a strategic thinker looking to make a significant impact in the marketing landscape? We are seeking a highly skilled Marketing Analytics Manager to join our team in Dublin.
About the Role
This is an exciting opportunity to leverage your expertise in data analysis and interpretation to drive business growth and optimize marketing campaigns. As a key member of our marketing operations team, you will play a critical role in developing and implementing analytics-driven strategies to inform decision-making and improve campaign performance.
The successful candidate will have a proven track record in analyzing complex data sets, identifying trends and patterns, and communicating insights effectively to stakeholders. Strong technical skills, including proficiency in SQL, Tableau, and Excel, are essential for this role. Experience with marketing automation platforms, such as Eloqua or Marketo, and familiarity with Google Analytics are also highly desirable.
Main Responsibilities
* Analyze extensive marketing data and omni-channel interactions to identify opportunities for improvement and develop actionable recommendations.
* Develop and maintain dashboards and reports to track key performance indicators (KPIs) and provide insights to inform marketing strategy.
* Collaborate with cross-functional teams to design and implement A/B testing and experimentation programs to optimize marketing campaigns.
* Provide data-driven insights and guidance to support marketing planning and execution.
* Identify areas for process improvements and implement changes to enhance efficiency and effectiveness.
Requirements
* 3-5 years of experience in marketing analytics, business intelligence, or operations.
* Strong analytical skills, including proficiency in SQL, Tableau, and Excel.
* Experience with marketing automation platforms, such as Eloqua or Marketo.
* Familiarity with Google Analytics.
* Excellent communication and interpersonal skills.
What We Offer
We offer a competitive salary and benefits package, as well as opportunities for professional growth and development. Our team is collaborative, dynamic, and passionate about delivering exceptional results.
How to Apply
If you are a motivated and results-driven individual with a passion for analytics and marketing, we encourage you to apply for this exciting opportunity. Please submit your resume and cover letter to us.