Job Title:
A Marketing and Sales Strategist is needed to lead our digital marketing efforts.
The ideal candidate will be qualified in marketing or digital marketing with experience or training in digital marketing.
Experience in social media platforms (Facebook, Instagram, Pinterest, TikTok, Twitter) is necessary.
As a Marketing and Sales Strategist, you will help deliver traffic to our main social media websites, online industry news publications, Google Adwords, and online subscription messaging platforms.
You will contribute to enhancing our hotel brand and increasing sales by delivering eyeballs and traffic to these channels.
Key Responsibilities:
* Contribute to planning and executing hotel digital marketing campaigns, including web, SEO/SEM, email, social media, content, and display advertising.
* Monitor all digital channels and stay up-to-date with the latest trends and updates.
* Help oversee social media presence across all channels and create engaging content for our audience.
* Develop and implement digital marketing and editorial calendars in collaboration with department heads.
* Manage metrics such as Google Analytics and Webmaster Tool to track performance.
* Promote the hotel as a wedding venue online through various channels.
* Track and respond to social communities and customer inquiries.
* Contribute to e-letters and email campaigns to nurture our leads.
* Collaborate with individual departments to develop new content and capture their stories.
* Deliver regular reports on social media performance to stakeholders.
* Oversee and manage the online presence of the hotel across all online review platforms.
Requirements:
A strong marketing and sales outlook is essential for this role.
As a member of our digital marketing team, you will be responsible for driving online growth and engagement.