Smyths ToysSmyths Toys is one of the world's largest specialty retailers of children's toys. We operate both online, and via our physical retail stores, with hundreds of stores spread across Europe and the UK. We source our product range from an extensive array of UK, European, and international suppliers.Are you up for the challenge? Then please apply online todayAbout The RoleSmyths Toys are seeking a Digital Marketing Graduate to join our team.Our headquarters in Galway has over 200 employees, with additional offices in Lille and Cologne. We operate over 300 physical retail stores in Ireland, the UK, Germany, France, Austria, Switzerland and the Netherlands, together with a substantial online business in each country.This role is located at our Head Office in GalwaySalary - €30,000ResponsibilitiesFull end-to-end production and analysing of videos. This includes but not limited to; creative ideation, scripting, shooting, editing, publishing content, analysing and reporting.Essential to be highly confident performing either side of the cameraYou must live and breathe TikTok Find and react quickly to trends, sounds, formats, and cultural momentsAstute knowledge of the platform's best practicesGuide key stakeholders on content performance and strategyCommunicate with buyers on what products are needed to be filmed.Production & ShootingSource products, props, and in-store locations for shootsTravel to film content as requiredShoot high-quality vertical video using mobileHighly confident performing in videos.Direct colleagues or contributors where neededEditing & Post-ProductionExperienced CapCut user (or other mobile video editing tool) to edit videos, including captions, text overlays, sound, and pacingOptimise edits for retention, hook strength, and platform performanceMaintain a consistent visual and tonal stylePublishing & CommunityUpload, schedule, and publish content natively on TikTokWrite captions and apply relevant hashtags and soundsMonitor comments and engagement where requiredPerformance & ReportingTrack and analyse content performance (views, watch time, engagement, retention)Identify patterns in high-performing vs low-performing contentReport insights and recommendations back to senior stakeholdersThe Ideal CandidateA recent degree or qualification in a Digital related field.Experience creating and managing social media content – TikTok, Snapchat, Reels, YT ShortsStrong video shooting and editing skills (mobile-first mindset essential)Comfortable performing either side of the cameraDeep understanding of social media trends, formats, and algorithm behaviourComfortable working independently and owning projects end-to-endFull driving licence (essential)Willingness to travel for filmingBenefitsAn attractive competitive salary and bonus packageA benefits package inclusive of:33 Days Annual Leave (inclusive of public holidays)Defined Contribution Pension SchemeLife Assurance CoverEmployee Assistance ProgrammeIn-store discountCompany Maternity and Paternity PaymentsSpecial Life-Event GiftsLength of Service AwardsBike to Work SchemeSmyths Toys is an Equal Opportunities Employer