Job Description:We are seeking a CRM Marketing Specialist to manage and optimize our customer relationship management strategies, ensuring effective engagement and retention across all channels.You will work closely with marketing, sales, and analytics teams to deliver targeted campaigns and improve customer experiences.Responsibilities:Develop and execute CRM marketing campaigns, including email marketing, loyalty programs, and customer segmentation.Analyze customer data to identify trends, opportunities, and areas for engagement improvement.Maintain and optimize the CRM system to ensure data accuracy and campaign effectiveness.Collaborate with content and design teams to create personalized marketing materials.Monitor campaign performance, generate reports, and recommend improvements.Support cross-functional initiatives to enhance customer lifecycle management and retention.Requirements:Bachelor's degree in Marketing, Business, Communications, or related field.Proven experience in CRM marketing, digital marketing, or customer engagement roles.Proficiency in CRM platforms (e.g., Salesforce, HubSpot, Zoho CRM).Strong analytical, problem-solving, and project management skills.Excellent communication and collaboration abilities.Attention to detail and ability to manage multiple campaigns simultaneously.Benefits:Competitive salary and performance-based incentives.Opportunities for professional growth and CRM certification.Collaborative and innovative work environment.Flexible or hybrid working arrangements.