Our Client, an Irish heritage brand with a modern outlook, renowned for quality craftsmanship and timeless design, are seeking a creative, hands-on Digital Marketing Managerto lead all marketing activity across our e-commerce website, retail stores, and growing brand.
This is a key role in our business, responsible for planning and delivering campaigns across digital, social, email, and in-store channels, helping us connect with customers both online and offline.
Youll be involved in everything from email and SMS campaigns to paid ads, SEO, product photography, and more.
If youre organised, creative, and comfortable managing multiple projects at once, wed love to hear from you.
Key Responsibilities Email & SMS Marketing Plan and manage all email marketing campaigns using Klaviyo Oversee automated email flows with agency support Work with agency partners to manage SMS marketing strategy and delivery Social Media & Content Create and post engaging social media content across platforms Plan seasonal social campaigns aligned with brand tone and messaging Manage content calendar and brand storytelling across digital touchpoints Track and report on performance Paid Advertising Coordinate with agency partners on Meta and Google Ads strategy Monitor performance and provide input to improve ROI Align paid content with organic campaigns and brand goals Website & E-commerce Manage daily content/product updates on Shopify website Own image selection, SEO, product merchandising and tagging Ensure strong UX, brand consistency, and seasonal relevance Track and report on e-commerce performance Campaign & Brand Marketing Plan and deliver marketing campaigns for new collections, gifting periods and key brand moments Project manage lifestyle and e-commerce photo shoots, including shot lists, styling and themes Create radio ads and printed materials to support seasonal campaigns Reporting & Analytics Track, analyse and report on performance across all digital channels Use insights to improve campaign effectiveness, website conversions and customer retention Confident in using analytics tools (e.g.
Google Analytics, Shopify reports, Klaviyo dashboards) Retail & B2 B Support Develop POS and in-store marketing materials Support marketing, including events for our retail stores, artisan cafe, and production mill Work with the B2 B team to support wholesale and trade marketing Retention & Customer Experience Create and manage loyalty campaigns and post-purchase journeys Ensure communications are aligned across all customer touchpoints Provide occasional customer service support where needed What Were Looking For 5+ years experience in a digital marketing role Degree or post-graduate qualification in Marketing, Digital Marketing, or a related discipline Experience with Klaviyo, Shopify, Meta Ads Manager, and Google Ads Knowledge of SEO best practices (including technical SEO) Comfortable using Canva, Adobe Creative Suite or other design tools Strong copywriting, campaign planning and project management skills Ability to manage multiple deadlines and prioritise tasks Experience working with external agencies Strong attention to detail and passion for brand building Nice to Have Video editing skills Experience working in e-commerce, retail, or lifestyle sectors Knowledge of retention marketing and loyalty strategy Benefits Work with an iconic, fast-growing, design-led Irish brand Creative and collaborative working environment Opportunity to lead projects across digital and retail spaces Job Type: Full-time Benefits: Bike to work scheme Employee discount On-site parking Experience: Marketing: 5 years (preferred) Work Location: In person ( 1 day WFH) Skills: SEO Klaviyo Shopify Meta Ads Manager Google Ads