OverviewSenior Data Analyst, Marketing Innovation (Bangkok-based, relocation provided) at Agoda. This role focuses on developing and optimizing new and emerging marketing channels, using data-driven insights to drive channel growth.ResponsibilitiesSpearhead the development, execution, and optimization strategy for growing Agoda's new & emerging marketing channelsConduct end-to-end analysis of large, complex datasets related to channel performance, user behavior, and market trends, translating raw data into actionable insightsDevelop hypotheses, design experiments (e.g., A/B tests), and build structured analyses to rigorously evaluate campaign effectiveness and drive data-driven decisions for channel growthPartner closely with various business functions to identify opportunities, analyze, and interpret trends or patterns in complex data sets using different techniques and tools such as SQL or TableauCommunicate complex findings, performance updates, and strategic recommendations clearly and concisely to key stakeholders, including senior managementWhat you’ll need to succeedExtensive Experience: 3-5 years in Data Analyst position or otherwise in projects involving big data — preferably in the tech, e-commerce, or digital marketing industry. Bachelor’s degree in Computer Science/Statistics/Math or Engineering or Economics and Finance is a plusData-Driven Approach: Strong analytical skills with the ability to analyze data, translate data into actionable insights, and generate impactful recommendations. Proficient in business intelligence tools and data warehouse i.e. SQL, Tableau and MS ExcelInnovative Problem-Solving Skills: The ability to tackle complex challenges in a non-linear fashion is essential. We seek a resourceful candidate who can effectively navigate the organization to gather necessary information and implement innovative solutions while adapting to evolving scenarios and leveraging valuable resources creativelyStrong Communication Skills: Exceptional writing and verbal communication abilities, with proficiency in creating impactful and visually appealing presentationsStakeholder management: Ability to effectively communicate, influence and persuade with different levels of stakeholders (including Senior Management) with proven strong commercial acumenNice to haveExperience in digital or social media marketingExperience in hypothesis testing frameworks, statistical analysis, and using Python/R for data manipulation and analysisAbout AgodaAgoda is an online travel booking platform for accommodations, flights, and more. We build and deploy cutting-edge technology that connects travelers with a global network of 4.7M hotels and holiday properties worldwide, plus flights, activities, and more. Based in Asia and part of Booking Holdings, our 7,100+ employees representing 95+ nationalities in 27 markets foster a work environment rich in diversity, creativity, and collaboration. We innovate through a culture of experimentation and ownership, enhancing the ability for our customers to experience the world.Our Purpose - Bridging the World Through Travel. We believe travel allows people to enjoy, learn and experience more of the amazing world we live in. It brings individuals and cultures closer together, fostering empathy, understanding and happiness. We are a skillful, driven and diverse team from across the globe, united by a passion to make an impact. Harnessing our innovative technologies and strong partnerships, we aim to make travel easy and rewarding for everyone.Equal Opportunity EmployerAt Agoda, we pride ourselves on being a company represented by people of all different backgrounds and orientations. We prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and innovation. Employment at Agoda is based solely on a person’s merit and qualifications. We are committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics.
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