Account Directors focus on high-level strategy, client retention, team leadership, and business development, steering multiple accounts towards achieving broader communication objectives.
Job Description
A PR Account Director oversees multiple client accounts, drives overall PR strategies, manages senior-level client relationships, and leads account teams.
This senior role demands extensive public relations experience, business development skills, strategic vision, and proven leadership capability.
Lead multiple client accounts, ensuring high-quality service and client satisfaction
Drive business development for the PR Team, writing and submitting tender documents and developing new leads and potential client relationships
Develop overarching PR strategies aligned with clients\' business objectives
Provide senior-level counsel to clients on communication matters
Oversee the performance and development of account teams
Drive business development efforts, including identifying and securing new clients
Manage financial aspects of accounts, such as budgeting, forecasting, and profitability analysis
Represent the agency at industry events, building and maintaining a network of professional contacts
Ensure all PR activities comply with relevant regulations and ethical standards
Lead crisis management efforts, guiding clients through complex situations
Evaluate and refine internal processes to enhance efficiency and service delivery.
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