Toyota Naas has a new role for a
Group Marketing Coordinator
.
This full time role offers an excellent opportunity for the right candidate to apply their marketing expertise and will suit a marketing executive with 3-5 years practical experience who is eager to showcase their marketing skills.
The incumbent will be based equally on Toyota Naas and Monasterevin Motors sites.
We're looking for a dynamic and adaptable individual who can confidently represent the business at community-based events and across social media platforms.
The ideal candidate is proactive, collaborative, and equally comfortable engaging with people in person or managing desk-based responsibilities.
They should be a strong team player who can also take the lead on initiatives when needed.
The Toyota Principles are
#1.
Customer First, #2.
Respect for all people
, and
#3.Continuous improvement
using Kaizen and Lean 6 Sigma methodologies.
Ideal Candidate
Have a relevant 3rd level qualification.
Have 3 to 5 years previous marketing experience, ideally in a busy motor dealership or fast paced business.
Proactive and confident in representing the business at community-based events, take a proactive approach to initiatives, and collaborate effectively within a team.
Innovative and creative thinker.
Excellent interpersonal skills.
Organisational skills.
Ability to prioritise competing demands.
Ability to work under pressure.
Have a strong work ethic and the ability to work on their own initiative
Have a valid, clean and full Irish driving licence
Who You Are....
Progressive, ambitious and innovative
A results-oriented and growth-focused professional with a collaborative approach and upbeat attitude, continuously identifying and implementing strategies to boost sales.
Outgoing and people focused; can build and maintain excellent business relationships with colleagues, suppliers and partners
Motivated, optimistic and agile person who is passionate about customers and business growth
Have the ability to set and deliver on targets
Have great attention to detail ; You must be able to adhere to stringent brand guidelines and proof read POS material
Ability to prioritise tasks and activities
A basic level of graphic design experience would be a bonus
Employee Benefits:
60% Staff Discount
Employee Rewards Scheme
Employee Referral Scheme
Free On-site staff parking
Excellent Career Progression Opportunities
Bike to Work Scheme
Key Responsibilities
Digital Marketing & Content Creation
Create engaging content for all social media platforms, including TikTok (minimum twice weekly).
Involving all departments.
Respond to all comments, reviews, and messages across social channels.
Keep Google Business Profile up to date and manage Google Ads campaigns.
Regularly update and manage website content and vehicle listings (Done Deal, Cars Ireland, dealership site).
Ensure all vehicles have up-to-date photos and videos.
Design marketing materials including flyers, banners, and digital assets.
Plan and execute email and SMS marketing campaigns.
Generate and present weekly/monthly reports on impressions, leads, clicks, engagement, and ROI.
Read and analyse analytics data to propose actionable marketing strategies.
Act as the face of the marketing team on social media and in local promotions.
CRM & Lead Management
Ensure all leads are properly captured in the CRM system.
Monitor daily lead volume and quality to meet business targets.
Implement touchpoint strategies to keep customers engaged throughout the ownership journey (e.g., personalized anniversary messages, follow-up after service or sale).
Branding & Promotional Activities
Coordinate branding for all dealership vehicles in advance (e.g., stickers, decals).
Ensure dealership site is maintained to Toyota brand standards (flags, banners, signage, showroom).
Organize on-site events such as open weekends and test drive experiences.
Partner with local influencers, sports clubs, schools, and community groups to expand local reach and brand visibility.
Cross-Departmental Collaboration
Host bi-monthly meetings with all departments to align marketing strategies and ensure equal exposure.
Create and promote regular service and parts offers, tracking performance for ROI.
Community Engagement & Local Promotion
Represent the dealership at community events and station displays.
Build partnerships with local organizations to increase community presence (schools, homes, local events etc).
Use local knowledge to create regionally relevant marketing strategies.
Business Development & Budgeting
Focus on achieving key marketing goals and supporting business growth (e.g., body repair business).
Develop and manage the quarterly marketing budget.
Conduct weekly reviews with management to assess performance and re-align goals.
At this time we do not require the assistance of recruitment agencies***