Overview
The primary purpose of this position is to execute the regional marketing plan for the assigned speciality Market Development team, in alignment with the division's mission, vision and purpose, and overall company priotities. Manage a mid- size regional base of market development managers consisting of individual contributors.
The position will report to the EMEA Senior Manager, Regional Division Marketing. The position can be plant based at William Cook Europe in Denmark or at Cook Ireland or it can be field based if you are already working in a field-based role.
Responsibilities
- Drives regional functional alignment around marketing activities for the assigned specialty
- Primarily responsible for accelerating market adoption for the assigned specialty
- Help identify opportunities for the assigned specialty
- Delegates product & market support for the assigned specialty to market development managers
- Provide feedback back to the organization by utilizing customer relationships
- Drive optimal utilization of market information & analysis to guide insights/decision- making
- Responsible for customization of large accounts
- Recommends SME development
- Responsible for driving regional product launches & education and field/customer
- Responsible for actively engaging CRM as a key tool for communication & sharing customer and market insights back into the organization.
- Capture regional customer requirements & provides this back to leadership
- Provides regional follow-up and support on backorder communication
- Responsible for creating & maintaining cross referencing tools
- Responsible for competitor monitoring & developing communication to the field.
- Initiate focus campaigns in cooperation with regional sales.
- Act as lead in organizing regional specific tradeshows & congresses
- Coordinate delivery of marketing materials for reimbursement due to updates or change in information
- Responsible for communication on labelling changes to customers
- Provide written communication on studies internal and to the sales organization
- Support sales training & develops marketing tools and materials
- Provide ongoing coaching, mentoring, and feedback, both formally through the performance management process and informally.
- Ensure that roles and responsibilities, performance expectations, and training requirements are developed, clearly documented, and communicated to each employee. Cultivate a safe, secure, and supportive environment where employees can thrive, and morale is maintained.
- Responsible for performance and wage reviews for team members
- Maintain our culture, values and commitment to Ethics and Compliance by recognizing, demonstrating, and enforcing appropriate and compliant behaviour.
- Understand and be accountable for conducting Cook business with integrity and in compliance with applicable standards including Cook policies.
- Within scope of responsibility, ensure all quality, regulatory, compliance, and product-specific requirements are met.
Qualifications
- College degree in related field and/or equivalent relevant
- 7-10 years relevant experience (marketing, sales or product strategy in the medical device industry)
- 1-3 years of direct or indirect management experience
- Extensive market development, sales, marketing and/or product management
- Demonstrates advanced knowledge of market development for relevant
- Demonstrated leadership
- Demonstrate strong strategic business
- Demonstrate strong leadership
- Prior experience managing people
- Model the company standards that others are expected to follow and demonstrate positive and constructive behaviours that drives achievement.
- Ability and willingness to travel on company business up to 50%.