About the Role
Reporting directly to the Head of Brand, the Senior Brand Manager will be responsible for overseeing key activities and managing agency partners related to Brand, Advertising & Communications development. The primary objective is to support the delivery of overall business strategies and objectives. This role involves ownership of new marketing campaigns and promotions and the go-to-market campaign process for the National Lottery.
What You Will Do
* Implement the marketing strategy for the business and support the product portfolio.
* Translate the marketing strategy into actionable annual and quarterly plans, overseeing campaigns from planning through to execution, ensuring that customer insight is central to all campaigns.
* Collaborate closely with the research team to develop valuable customer insights and brand KPI tracking to enhance the brand's value.
* Develop and manage the company's advertising and communications strategy through integrated marketing campaigns, including large-scale, through-the-line advertising projects.
* Ensure consistent implementation of company and brand identity across all media and communications channels to boost the appeal and reputation of the National Lottery brand and associated products/games.
* Design retail activations to increase the visibility and appeal of the National Lottery brand, while supporting the Retail Team in point-of-sale program implementation.
* Manage and motivate all contracted third-party agency partners (Media, Creative, In-house agency, Design) to ensure high performance, efficiency, and engagement.
* Take ownership of the go-to-market strategy for all new marketing campaigns including cross functional campaign planning and management to ensure successful launch and activation of marketing messages across all channels.
* Budget responsibility for advertising communications projects, ensuring adequate controls and systems are in place to effectively manage and deliver budgets while providing value for money across all Brand activities.
* Ensure compliance with the License and Code of Practice by adhering to, and evidencing, robust processes, practices, and controls.
What We Are Looking For
Essential:
* A 3rd Level Qualification in Marketing or a related communications discipline.
* A minimum of 8 years' experience in a marketing management role, including experience in leading a team, advertising campaign development, TV ad production, and account planning & budgeting.
* A background in FMCG, Retail, Digital, or Advertising companies.
* Proficiency in marketing effectiveness tools and theories.
* Experience in working in a regulated industry.
* Candidates should be proficient with modern office technologies.
Key Competencies:
* Technical Marketing Expertise
* Communication and Influencing
* Leadership
* Teamwork and Collaboration
* Problem Solving and Decision Making
* Adaptability