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Public relations manager

The People Group
Public relations manager
Posted: 23 January
Offer description

We are seeking an experienced PR Manager to develop and deliver an integrated PR and media relations strategy. Working closely with the wider team, you will be responsible for strengthening brand positioning.You will shape and protect the public voice of the brand, ensuring consistent messaging to consumers, influential press, internal stakeholders and brand partners, with the overall objective of driving revenue and long-term brand equity.Key responsibilitiesDesign and implement the annual PR plan in partnership with the Marketing Director and aligned with wider group strategyDefine PR objectives and KPIs (quantitative and qualitative) aligned to commercial goalsDevelop and coordinate local, national and international PR strategy, with a strong focus on regional and national activityMonitor market performance, PR impact, trends and consumer behaviour to inform planning and optimise resultsBuild and maintain strong relationships with Tier 1 journalists and key media contactsSecure high-quality editorial coverage across targeted print and digital mediaWork closely with journalists and editors to ensure accurate, well-placed storytellingCreate and maintain journalist, influencer and online/blog databases for strategic action planningManage external PR agencies and consultants across PR planning, delivery and reportingOversee PR calendars, briefings and press tools/materials in line with brand guidelinesLead press events, press trips, VIP visits and media moments, from proposal through to deliveryTrack, report and analyse PR activity and outcomes, providing clear insight and recommendationsAbout youDegree in Marketing / Marketing Communications (essential)Proven experience in an international PR role, ideally within consumer brandsStrong interest in culture, art, design, fashion, technology and emerging trendsGood understanding of digital marketing and evolving digital media landscapesExcellent organisation, planning and project management skillsConfident stakeholder management and ability to influence at all levelsA proactive, solution-focused approach with a "hands-on" working styleComfortable working independently, managing multiple deadlines and performing under pressureFluent in English (additional European languages highly beneficial)For more information on this role call Salary:Competitive PackageJob Ref:9516EK

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