Purpose
The Marketing team is responsible for planning, designing and implementation of the Marketing Strategy in line with the Credit Unions Strategic Plan, reporting into the Strategic & Business Development Manager. This requires excellent internal stakeholder engagement and support, as well as engaging with potential new members and assisting in new business development opportunities.
The team completes a range of administrative, operational, and promotional activities that contribute to the growth and development of the credit union.
Our client now has a new role of Marketing Executive. The successful candidate will work under the guidance and direction of the Marketing Manager.
Responsibilities
This position will have a variety of duties including;
• Assist with the implementation and execution of the marketing strategy and yearly Marketing Plan
• Support the delivery of new and existing products, ensuring appropriate promotion of the products and communication to staff in advance of launch.
• Assist with design, implementation and monitoring results of marketing and advertising campaigns.
• Assist with the delivery of key projects fully and on time.
• Conduct informal market research on a regular basis and use analytical tools to measure results of marketing campaigns when required.
• Liaising with management and staff in order to source ideas to be used for promoting the credit union.
• Organise and carry out all promotional activities approved by the board and the manager of the credit union, maintaining records as required in conjunction with Marketing Manager.
• In conjunction with team, arrange and carry out new member recruitment campaigns in our members' work locations.
• Act as liaison and ambassador in our community common bond with schools and community organisations
• Arrange advertising, such as radio, newspapers, local parish magazines etc.
• Assist with the design and production of advertising material to be used within the credit union, online and other media.
• In conjunction with Marketing Manager, develop creative, original, high-quality, tailored content for our members
• Design and publish content and promotional material on our website and social media platforms
• Assist with design and issue a newsletter (e-zine) on a bi-annual basis
• Compose letters and information material to members for various communications as required from time to time
• Designing information literature, leaflets etc., in order to educate members with regard to services offered by the credit union
• Designing new member packs and ensuring all new members receive a copy.
• Support the management of the social media content calendar and execute campaigns over multiple platforms (LinkedIn, Twitter, Instagram, Facebook, Google, TikTok etc)
• Assist with maintenance of the credit union website.
• Liaise with external agencies and industry bodies as required.
• Ensure all marketing costs are in line with the agreed budget and assist in providing quarterly updates to line manager
• To support, promote and actively participate in sustainable energy, water and waste
• initiatives to create a more sustainable, low carbon and efficient Credit Union.
• Assist with AGM preparation work before, during and after the meeting
Qualifications
• Minimum of 2 years' experience in a similar marketing role
• Requires a 3rd level qualification in a marketing or relevant discipline
• Full clean driver's license for a minimum of 2 years (Travel is required for role)
• Experience with designing promotional materials an advantage
• Experience in digital, and online marketing an advantage
• A good working knowledge of Canva (or similar software) is required
• Willing to be flexible with working hours
Working arrangements
Hybrid working arrangements available after probationary period complete