Join to apply for the E-Commerce Manager role at Choice Stores.
About Choice Stores: Choice Stores is a proudly 100% Irish-owned retailer, known for great value, bright and welcoming stores, and teams who take pride in delivering a great customer experience. With a growing presence across Ireland, we’re deeply committed to supporting local jobs, local suppliers, and the communities we serve.
Your Role
To own and grow Choice Stores’ online sales channels, delivering a seamless and high-converting customer journey while working in close alignment with Marketing and Business Systems teams. The E-commerce Manager will be responsible for maximising online performance, using AI-driven tools, performance marketing, and data analytics to optimise campaigns, products, and promotions.
What You'll Do
E-commerce Operations
* Manage the day‑to‑day operations of the online store, including product listings, merchandising, pricing, and promotions.
* Ensure all content meets brand guidelines as set by the Marketing Manager.
* Oversee stock visibility and accuracy in collaboration with the Business Systems Manager.
Performance Marketing
* Own the optimisation and daily management of paid digital campaigns (Google Ads, Shopping, YouTube, paid social) with ROI accountability.
* Implement AI-driven A/B testing for creative, targeting, and landing pages.
* Develop remarketing and personalised targeting strategies using customer segmentation data.
Conversion Rate Optimisation (CRO)
* Analyse traffic, sales funnels, and checkout processes to identify and resolve drop‑off points.
* Use AI and analytics to test, refine, and implement changes that improve conversion rates and average order value.
Campaign Execution
* Translate marketing campaign concepts into high‑performing online executions.
* Build and launch dedicated landing pages, category pushes, and online exclusives.
* Collaborate with the Marketing Manager to ensure campaigns are brand‑aligned and on schedule.
AI & Automation
* Deploy AI tools for product content generation, SEO optimisation, dynamic pricing, and personalised recommendations.
* Work with the Business Systems Manager to integrate AI capabilities into the e-commerce platform.
Data & Reporting
* Track and report on online KPIs, including traffic, conversion, sales, and ROAS.
* Provide actionable insights to the Marketing Manager and Senior Management for decision‑making.
Key Relationships
* Marketing Manager – receives creative direction, aligns campaigns, and ensures brand consistency.
* Business Systems Manager – works closely to ensure technical readiness, data accuracy, and AI integration.
* Senior Management – reports on performance and strategic opportunities.
What We're Looking For
* Ambitious, self‑motivated individuals who thrive in a collaborative environment.
* Strong communication, organisational, and problem‑solving skills.
* A proactive mindset and willingness to learn and adapt.
* Proven track record managing e-commerce platforms (Shopify, Magento, WooCommerce, etc.).
* Strong knowledge of paid digital marketing channels and optimisation tactics.
* Familiarity with AI tools for content, CRO, and analytics.
* Analytical mindset with experience using Google Analytics, Tag Manager, and reporting dashboards.
* Ability to manage multiple projects, deadlines, and stakeholders.
* High attention to detail and an ability to thrive in a fast‑paced retail environment.
* Passion for retail and an appetite for delivering growth.
Why Join Choice?
* Competitive Salary
* 20 days Annual Leave
* Clear progression pathways and a strong record of internal promotions
* A positive, team‑focused office environment with supportive leadership
* Access to an Employee Assistance Programme (EAP) for well‑being support
* Staff discount and occasional wellness initiatives to support work‑life balance
* A dynamic, fast‑paced team environment where contribution is encouraged
* We offer more than just a job, we offer the opportunity to grow with us
Bring your energy and leadership to a role where getting things done really counts.
Seniority level
* Not Applicable
Employment type
* Full-time
Job function
* Sales and Business Development
* Retail
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