About the Role
We are seeking a skilled Senior Digital Marketing Specialist to join Kingspan’s Group Marketing function. This person will take ownership of key digital marketing activities, ensuring management and co-ordination of projects.
Responsibilities
* Cross-Functional, Cross-Divisional & Agency Collaboration: Provide digital expertise to support brand and programme teams on agency engagements, ensuring requirements such as tracking, accessibility, SEO, and analytics are met.
* Contribute digital input to briefs, templates, and content frameworks to ensure best practice standards are upheld.
* Ensure deliverables meet digital requirements (naming conventions, Business IDs, tagging, analytics) and are properly stored in shared systems.
* Measurement & Insights: Own the reporting framework for digital marketing performance across platforms including Adobe Analytics, Google Analytics, Brandwatch, Semrush, LinkedIn Campaign Manager & Hotjar.
* Ensure KPIs are defined, tracked, and communicated through dashboards.
* Feed into broader insights dashboards, combining campaign, sentiment, and performance data for group-level reporting.
* Best Practice & Enablement: Advise on digital marketing best practices across SEO, PPC, Organic & Paid Social, Analytics, and Marketing Automation.
* Develop modular training resources and frameworks to upskill divisional teams.
* Ensure enablement materials are aligned with governance frameworks and business goals.
* Compliance with MIM and Alignment with brand guidelines.
Website
* Support technical health of websites, including accessibility and SEO optimization.
* Provide expertise and support in web rollouts across markets, ensuring consistency and governance compliance.
* Support CX & UX projects such as website intercept surveys, ensuring findings inform future improvements.
Digital Governance & Standards
* Lead governance across the Kingspan digital ecosystem.
* Support divisions with governance queries and ensure adherence to global best practices.
Budget & Resource Support
* Assist in managing the Group Digital Marketing budget across tools, agencies, and training.
* Support contract renewals and vendor management.
Requirements
* 7+ years’ experience in digital marketing with strong governance/enablement exposure.
* Proficiency in Adobe Analytics, Siteimprove, Brandwatch, Semrush, LinkedIn Campaign Manager, and Power BI.
* Experience supporting cross-functional teams and large-scale digital projects.
* Ability to balance governance with execution.
* Excellent stakeholder management and communication across global teams.
* Strong project management and organisational skills.
Why Join Us
This is a senior specialist role in a small but critical team at the heart of Kingspan’s Group Marketing. You’ll help shape how digital marketing is supported globally, ensuring our governance, best-practice, and data frameworks are future-ready.
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