You'll sit at the intersection of data, strategy and marketing execution, shaping how acquisition, retention and cross-sell really work. for a scale up consumer platform,
Client Details
A major consumer-facing financial services brand is rebuilding how it understands, engages, and grows its customer base. They've invested in a new behavioural segmentation model. Now they need someone senior to activate it, embed it, and turn insight into commercial impact.
Description
The activation of a new behavioural segmentation framework across the business
Turning insight into real-world customer strategies that drive growth, retention and profitability
Defining what customer value means and making it measurable
Building lifecycle and contact strategies that are smart, segmented and test-driven
Partnering closely with senior leadership to influence investment, priorities and direction
Creating a culture where decisions are driven by customer behaviour
Profile
A senior customer strategy leader
Someone who knows how to turn data and segmentation into outcomes
Strong commercial instincts with the ability to connect customer behaviour to revenue
Experience working with analytics partners, agencies or consultancies
Comfortable leading through ambiguity and transformation
Confident communicator who can bring senior stakeholders with them
Job Offer
Comeptitive package - £120k + bonus
Remote working option