An exciting opportunity has arisen for an experienced and creative Marketing Executive to join a leading healthcare organisation based in Waterford City. This is a fully onsite role offering the chance to play a key part in shaping the organisations brand presence across digital and offline channels, driving awareness, referrals, and patient engagement. Role Overview The Marketing Executive will champion the organisations brand identity, delivering high-impact marketing campaigns and content that communicate complex clinical services in a clear, engaging, and patient-focused way. This role blends strategic planning with hands-on execution ideal for a self-starter who combines creativity with strong analytical and organisational skills. Key Responsibilities: Strategic & Campaign Management Develop and deliver the annual marketing plan and budget, aligning activities with business growth and brand objectives. Plan and execute integrated marketing campaigns across web, SEO/SEM, social media, email, print, PR, and events. Lead key marketing initiatives such as service launches, patient education campaigns, and referrer engagement events. Monitor campaign performance through data analysis, track KPIs (traffic, enquiries, conversion), and adjust strategies accordingly. Manage external partners and agencies, negotiate costs, oversee quality control, and ensure compliance with brand and advertising standards. Maintain the marketing calendar and ensure governance, approvals, and data privacy compliance. Content & Communications Create and adapt marketing materials and communications for different audiences including patients, clinicians, and referrers. Ensure brand consistency across all digital and print materials. Manage PR activities, including press releases and media engagement, to enhance organisational reputation. Digital & Social Media Manage and grow the organisations social media presence (Facebook, Instagram, TikTok, LinkedIn). Oversee Google Ads and online review management. Support the creation of multimedia content including written, video, and digital formats. Analyse digital performance data and prepare regular reports for key stakeholders. Engagement & Events Plan and coordinate PR events, conferences, expos, and professional roadshows to increase brand visibility. Engage with referrers and customers, responding to feedback and online reviews in line with company standards. Work closely with internal clinical teams to strengthen engagement and referral relationships. Market Insight & Analysis Track and report on marketing effectiveness, competitor activity, and industry trends. Maintain a strong understanding of the organisations services and the wider healthcare landscape. Handle media queries and unexpected communications with professionalism and discretion. Qualifications & Experience Bachelors degree in Marketing, Communications, or a related discipline. Minimum 57 years experience in a marketing role, ideally within healthcare or a similar regulated industry. Proven experience in digital and social media marketing. Strong understanding of marketing principles, branding, and content strategy. Proficiency with digital tools such as Canva, Mailchimp, Meta Business Suite, and analytics platforms. Excellent writing, communication, and interpersonal skills. Highly organised, detail-oriented, and capable of managing multiple projects simultaneously. Full clean driving licence and willingness to travel when required. Creative, proactive, and flexible mindset with the ability to work independently and collaboratively.