Title:SEO StrategistContract Length:12 monthsLocation:CorkRoleMorgan McKinley has partnered with a pharmaceuticals organisation in Cork looking to hire a SEO Specialist. The purpose of the role is to maximize the visibility, discoverability, and performance of web content through advanced SEO strategies and continuous optimization. Deliver high-quality, SEO-optimized, and visually engaging content across web properties.Responsibilities:Comprehensive SEO Strategy DevelopmentCreate and maintain a detailed SEO roadmap aligned with overall content strategy.Define KPIs and reporting cadence for SEO performance.Keyword Research & Content MappingPerform in-depth keyword research using tools like SEMrush, or Google Keyword Planner.Map keywords to content clusters and customer journey stages.Identify long-tail and high-intent keywords for niche audiences.On Page OptimizationOptimize meta tags, headers, alt text, and structured data.Ensure proper internal linking and URL structure for improved crawlability.Technical SEOAudit site architecture for crawl efficiency and indexation.Monitor and resolve issues related to site speed, mobile responsiveness, and Core Web Vitals.Collaborate with developers to implement technical fixes (e.g., canonical tags, redirects).Content Performance AnalysisTrack rankings, organic traffic, and engagement metrics.Use analytics tools (Google Analytics, Search Console) to identify improvement areas.Provide actionable insights to content creators and strategists.Link-Building & Authority BuildingDevelop link-building strategies to improve domain authority.Identify partnership opportunities for backlinks and guest content.Local & International SEOOptimize for local search where relevant (Google My Business, local citations).Support multilingual SEO strategies for global content hubs.KPIs & Success Metrics:Organic Traffic Growth: % increase in organic sessions over baseline.Keyword Rankings: Number of priority keywords in top 10 positions.Technical Health: Reduction in crawl errors and improved Core Web Vitals scores.Conversion Rate from Organic: Growth in leads or actions from organic traffic.Backlink Quality: Increase in high-authority backlinks.