OverviewCRM Lead – Buyer Retention role at Smartbox Group. To drive repeat purchase and retention among Buyers through high-performing newsletters and lifecycle campaigns. This role blends creative execution with a strong analytical mindset. The ideal candidate will combine a deep understanding of CRM channels with cross-functional collaboration and a passion for data-driven marketing that delivers measurable results.Key ResponsibilitiesAct as the analytical lead for Buyer CRM, championing data-driven decision-making and performance reporting.Plan, execute, and optimise newsletters and lifecycle campaigns (email, push, in-app) focused on retention and repeat purchase.Align campaign content with commercial priorities in partnership with Brand, Trading, and Product teams.Build and segment audiences in Marigold Engage+ (Cheetah) using behavioural and transactional data.Design and execute A/B and multivariate tests to refine content, targeting, and strategy.Analyse performance using Power BI and ESP tools; translate insights into actionable recommendations.Identify and implement opportunities to enhance lifecycle journeys and automation.Stay informed on CRM trends, platform capabilities, and competitor activity to drive innovation.Qualifications4+ years of CRM or email marketing experience in B2C or eCommerceStrong analytical mindset; confident using data to optimise campaignsExperience in both newsletters and lifecycle/automated campaignsProficient in Power BI or similar tools, and ESP reportingSkilled in Marigold Engage+ (Cheetah) or comparable ESPsStrong segmentation and personalisation knowledgeFamiliar with HTML for email build and QAExcellent project management and organisational skillsFluent in English (spoken and written)Desired SkillsExperience in A/B testing and experimentationFluency in an additional European language (Spanish, French, Italian, German, Dutch)Key OutcomesIncreased repeat purchase rate among BuyersHigh-performing, insight-led newsletters and lifecycle campaignsImproved CRM KPIs (engagement, conversion, retention) through testing and optimisationClear, actionable insights that shape the future Buyer CRM strategySeniority levelAssociateEmployment typeFull-timeJob functionGeneral BusinessIndustriesTravel Arrangements
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