About the Company
Brand Management: Own and manage the company's brand identity, ensuring consistency across all internal and external touchpoints. Develop and refine the brand's voice, tone, and narrative to resonate with our target audience, customers, partners, and employees. Ensure all marketing materials, communication, and campaigns reflect our core values and align with brand guidelines. Monitor market trends and competitive activity, adapting brand strategies to maintain differentiation.
About the Role
External Marketing: Plan and execute multi-channel marketing campaigns, including digital marketing (SEO, SEM, social media, content marketing), PR, and events. Develop strong media and public relations strategies to build and enhance the company's reputation. Identify and pursue industry awards and recognition opportunities, leading the submission process for award entries. Collaborate with external partners, agencies, and media outlets to promote our products, services, and corporate achievements. Analyze and report on the performance of external marketing efforts, optimizing for improved results.
Responsibilities
* Award Submissions & Industry Recognition: Research relevant awards and recognition opportunities that align with our company's strengths and goals.
* Prepare compelling case studies, documentation, and submissions for industry awards, ensuring adherence to deadlines and guidelines.
* Liaise with internal teams to gather the necessary data and achievements for award submissions.
* Track and report on industry awards and benchmarks, positioning the company as a thought leader.
* Stakeholder Collaboration: Collaborate cross-functionally with teams such as HR, Wellness, product, sales, and leadership to design and implement internal communication strategies that reinforce company values, culture, and employee engagement.
* Collaborate with cross-functional teams, including product, sales, HR, and executive leadership, to ensure marketing strategies are aligned with business goals.
* Support business development efforts by creating marketing collateral and thought leadership materials.
* Build and maintain strong relationships with industry influencers, media contacts, and key stakeholders.
Qualifications
* 2+ years of experience in marketing, with a focus on both internal and external communications, brand management, and public relations.
* Strong knowledge of digital marketing, content creation, and PR strategies.
* Proven track record of successful award submissions and securing industry recognition.
* Exceptional written and verbal communication skills, with the ability to create engaging and persuasive content.
* Project management skills, with the ability to manage multiple campaigns and deadlines simultaneously.
* Strong understanding of brand strategy and internal marketing best practices.
* Proficiency in marketing tools and platforms (e.g., CRM systems, email marketing, social media management tools, and analytics).
* Creative, strategic thinker with the ability to adapt to a fast-paced environment.
* Strong interpersonal skills and ability to work collaboratively across teams.
Required Skills
* Strong knowledge of digital marketing, content creation, and PR strategies.
* Exceptional written and verbal communication skills.
* Project management skills.
* Proficiency in marketing tools and platforms.
Preferred Skills
* Creative, strategic thinker.
* Strong interpersonal skills.
Pay range and compensation package
What We Offer: Competitive salary and benefits package. Opportunity to play a key role in shaping our company's brand and market presence. Collaborative, innovative and diverse work environment. Opportunities for professional growth and development.
Equal Opportunity Statement
If you are passionate about building a brand from the inside out and driving industry recognition, we encourage you to apply. We're excited to bring on a professional who will help us stand out in our industry while fostering a strong and vibrant internal culture. Even if you don't meet every single requirement, we still encourage you to apply. We're more interested in your passion, creativity, and willingness to grow with us.