Senior B2B Marketing Lead – Sports Tech & AI
(Limerick – Hybrid)
This is a full-time permanent role
Hybrid working – Limerick-based (3 days onsite per week)
We're hiring for a senior marketing lead to own full-funnel strategy across betting and media verticals – think sports data, AI, and global impact.
If you love sport and know how to translate technical SaaS products into commercial narratives, this is your kind of challenge.
What you'll do:
Own integrated GTM strategy and narrative for our Betting and Media verticalsDrive pipeline generation, sales velocity, and win rates through world-class enablementLead demand generation, content, product marketing, events, and partner marketingWork directly with Sales, Product, Customer Success, and external partnersEstablish operational rigour – targets, attribution, ROI, and budgeting
What we're looking for:
5–7 years in B2B marketing, including senior leadership and team ownershipProven experience marketing SaaS solutionsTrack record driving pipeline and revenue in mid-market to enterprise salesStrong positioning, messaging, and content strategy – turning technical concepts into commercial valueHigh analytical fluency – funnel metrics, attribution, experimentation, ROI
Highly valued:
Experience in Betting, Sports Media, or Sports TechnologyKnowledge of sportsbook operator needs and buying centresHands-on with Marketo (build, segmentation, nurture, scoring, reporting)Experience applying AI to marketing workstreams
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