We are looking for an experienced Senior Brand Manager eager to join an endearing opportunity in a dynamic pharma company.
The successful candidate will consolidate and further evolve the development and execution of the haematology/oncology brand strategy and operational marketing programmes in Italy.
He/she will report to the Business Unit Head and will collaborate with cross functional partners across the organization as a key member of the Italian Brand Team.
This role will demand a leader with a vision of what "best in class" marketing looks like and the drive, energy and ambition to build this capability in the Italian haematology/oncology marketing area.
The role will require high levels of leadership, cross functional collaboration and influencing skills as well as an agility to work both strategically and operationally and to work independently with extensive international exposure.
Essential Functions Primary activities include, but are not limited to Job Responsibilities and Requirements
Drive the development and implementation of the commercial plan for haem/onc products in Italy to optimize current performance and launch readiness for future assets:
Based on robust market insights, develop key strategic priorities
Maintain focus on the agreed key strategic priorities targeting all groups of HCPs
Monitor the implementation of the product plan, course correcting where required
Anticipate future trends in market dynamics, therapeutic approaches and healthcare professional needs and adapt strategies and plans accordingly
Further build the reputation of Jazz Pharmaceuticals as a partner in haem/onc
Build collaborative relationships with key opinion leaders and relevant societies
Develop and implement programs and materials that support field based professionals, from insights gathered through market research, customers and the field
Ensure all internal and external materials and programs are reviewed and approved in accordance with Jazz Pharmaceuticals procedures and meet the needs of our customers
Congress management and CME/Medical education planning and execution
Operate within agreed budgets ensuring optimal investment of promotional resources:
Deliver effective financial planning and control in the preparation and execution of the plan
Work with the finance team to ensure that planned expense estimates are accurate and regularly updated to reflect deviations from plan
Manages external vendors / agencies and leads day to day operational projects to ensure high quality outputs and value for money
Effective collaboration with Sales, Medical and Market Access cross functional partners
Drive and Engage the overall organization on products strategy and tactics
Lead and challenge the organization on products positioning, strategy implementation and tactics execution
Effective collaboration with the EUR/INT Marketing teams
Provide insights and input into the development of the EUR/INT marketing plans
Liaises with EUR/INT to share standard methodologies and market best practices
Behave ethically, responsibly and professionally in accordance with Jazz Pharmaceuticals values and local codes of practice
Ensure compliance with all applicable Laws, Codes, corporate standards and Procedures related to his/her area of relevance/responsibility, in particular the requirements of the Jazz Pharmaceuticals Code of Conduct
Required Knowledge, Skills, and Abilities
Expertise in pharmaceutical marketing ideally in haematology and/or oncology or specialty pharmaceuticals, working in an orphan or rare disease context would be a plus
Understanding of medical aspects of therapeutic area along with willingness to develop in depth expertise
Ability to function at strategic and operational levels with a pragmatic hands on approach
Ability to drive projects forward to completion
Proven ability to 'partner' successfully with broad cross-functional teams
Excellent oral and written communication skills, including presentations to large groups
Attention to detail and ability to understand, interpret and explain clinical data
Highly motivated, enthusiastic and inspirational
Excellent problem solving and decision making skills to identify, understand and propose plans to address business issues and opportunities
Proven experience in launches in specialty/rare diseases areas
Ability to set goals, priorities activities, and establish/meet challenging timelines
Works well and delivers under pressure
Good English level spoken/written
Required/Preferred Education and Licenses
Bachelor's Degree or equivalent (Life Science preferred)