The Role
The Corporate Affairs Directorate has a clear purpose: To strengthen Uisce Éireann's reputation and be a trusted advisor and practitioner to ensure that Uisce Éireann achieves its Corporate Strategy and Business outcomes.
Our approach is to ensure we provide integrated communications advice and solutions to the business and ensure we focus our communications effort on the right target audiences and channels with clearly defined measurables and outcomes.
The Corporate Affairs directorate has a diverse mix of skillsets and responsibilities including brand strategy, market research and insights, marketing and digital marketing (websites and social media strategy), corporate affairs, public relations, crisis management, project communications, stakeholder communications, sponsorships, media relations and internal communications.
We are seeking an experienced and ambitious Senior Digital Manager to lead the strategy, evolution and performance of one of Ireland's most visited utility websites (water.ie) and our social media channels, ensuring alignment with directorate priorities and organisational outcomes.
This role sits at the centre of our customer experience, shaping how millions of customers interact with our services online, and reporting directly to the Head of Brand, Marketing & Digital, the Digital Strategy Manager provides strategic leadership, performance management and governance across web, social and emerging digital channels, ensuring our platforms provide intuitive, accessible and high-performing experiences that support customers in their everyday interactions with our services.
Main Duties and Responsibilities
Define, deliver and monitor strategic objectives and annual plans for the website and social media, aligned to Communications and Corporate Affairs, broader Customer and wider organisational priorities.
Shape the future roadmap for our website, social channels and digital services, identifying opportunities to enhance engagement, accessibility and service delivery.
Act as the organisation's digital thought leader, championing innovation and best practice across the business.
Lead, manage and develop the high performing Digital Channels team with clear objectives, performance management and professional development.
Plan resourcing and workload, enabling collaborative working within the team and across the Communications & Corporate Affairs Directorate.
Own the strategic direction, performance and continuous improvement of one of Ireland's largest utility websites to ensure accurate, accessible, user-focused content compliant with public sector standards.
Oversee the strategic development of our social media presence, ensuring channels support customer engagement, public information and reputation.
Oversee planning, publishing and management of content across official social media channels, ensuring best practice in engagement, moderation and escalation.
Maintain oversight of content calendars, service updates, campaigns and public information notices.
Use analytics and insights to drive evidence-based improvements to web and social performance.
Assess emerging digital and customer engagement trends and, where appropriate, apply AI enabled tools within organisational policies and governance to enhance effectiveness.
General Duties and Responsibilities
Collaboration with key internal stakeholders across the Uisce Éireann business including but not limited to:
Chief Operations Office (including Asset Operations & Customer Operations)
IT
Infrastructure Delivery
Asset Management & Sustainability (including Environmental Regulation)
Strategy & Regulation
Responsible for promoting and delivering health and safety commitments across UÉ and its supply chain, reinforcing positive behaviours and delivering health and safety objectives and requirements to the highest industry standards
Support the delivery of the Uisce Éireann Transformation Programme, driving results required within the Directorate and supporting organisation-wide objectives
Conducts duties and responsibilities in accordance with Uisce Éireann's Information Security policies, standards, processes and controls to protect the confidentiality, integrity and availability of UÉ business information and delivery of critical services, in accordance with the NIS Directive and any other relevant cybersecurity regulation
Act as a key point of contact for external service providers on digital channel matters.
Ensure coordinated, aligned messaging across communications, customer service and operational updates.
Undertake any other duties appropriate to the role and grade that support delivery of directorate and organisational objectives.
Knowledge, Skills and Experience
A minimum of 7 years experience in digital communications, website and social media management.
Experience in the public sector, utilities or similar regulated industries or multi stakeholder environment is desirable
Relevant third level qualification or accreditation in related digital discipline
Proven significant experience in setting strategic objectives and delivering for large scale websites and digital platforms.
Strong understanding of customer experience design, digital service delivery and content strategy.
Proven ability to influence stakeholders and drive digital transformation across an organisation.
Demonstrated people management and team leadership experience.
Experience of developing and maintaining effective strategic partnerships with key stakeholders
Proven track record with dealing with complex issues, proactively and in a timely fashion along with the ability to communicate complex information to others
Strong understanding of social media best practice in public facing customer engagement, including moderation and escalation.
Experience working with content management systems and digital publishing workflows.
Excellent written communication skills and sound content governance.
Understanding of digital accessibility, usability and user-centred design principles.
Knowledge of WCAG accessibility standards and public sector digital obligations (desirable).
Proficiency with digital analytics and performance reporting tools.
Experience applying AI enabled tools to improve digital performance and engagement within appropriate governance frameworks.
We are Uisce Éireann.
Every day, we are responsible for the delivery of secure, safe, and sustainable water services for the people of Ireland.
As Ireland's national regulated water utility, our vision is a sustainable Ireland where water is respected and protected, for the planet and all the lives it supports.
Our purpose at Uisce Éireann is to rise to the challenge of delivering transformative water services that enable communities to thrive.
This means we are proud to take on the responsibility of protecting our water supply and passing on a safe and secure water system to a rapidly growing population and empowering Ireland's social and economic growth.
We are passionate about empowering our people, enabling them to make a positive impact on communities across Ireland.
We are guided by a shared vision and purpose, grounded in values that define who we are and shape how we work, where we deliver for customers and communities, we work better together, we do the right thing, we aim high, and we keep each other safe.
Our behaviours define how we interact, communicate, and succeed together.
These values and behaviours apply to each one of us, across every role, location, and level.
Our goal is to attract and develop skilled and talented people from diverse backgrounds, who bring a dynamic range of expertise and insights to our work.
With a strong, values-driven workforce, we ensure Uisce Éireann can continue advancing Ireland's water services and meeting the needs of the communities we serve for generations to come.
The closing date for receipt of applications for this vacancy is 11/05/2026.
Please note that applications submitted after this closing date will not be accepted.
Uisce Éireann is an equal opportunities employer.
We are committed to providing a diverse and inclusive place of work and have a robust strategy and framework called ibelong to enable this.
We are an equal opportunity employer and through our recruitment process we welcome and encourage applications from interested and suitably qualified individuals regardless of gender, age, racial or ethnic origin, membership of the traveller community, religion or beliefs, family or civil status, sexual orientation/gender identity or disability.
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