Why This Role?
Salary: €42,000 - €47,000, plus a strong benefits package.
Location: Hybrid – 2 days a week in the office (Kildare)
Impact: You’ll use customer data to shape how sports fans engage with events across Ireland, bringing real insight to a national audience.
The Opportunity
If you understand how customer data can drive better marketing, more personalised experiences, and smarter decisions, this one’s for you. You’ll join a growing digital and insights team that sits within a wider marketing and customer engagement function.
The role is all about making CRM work harder, building smart, segmented campaigns, turning insight into action, and helping drive race day attendance by giving fans the experience they actually want. You’ll get to work across email, CRM platforms, fan data, and social insights, and collaborate with marketing and racecourse teams to make it all come together.
The Culture
Insight-led and fast-moving, with plenty of collaboration across teams. You'll be working on high-profile, nationally visible projects in a place that values flexibility, initiative, and clear thinking.
What They’re Looking For
* Around 2+ years' experience in CRM, email marketing, or customer insight roles.
* Hands-on with tools like DotDigital, Mailchimp, Salesforce, or Microsoft Dynamics CRM 365.
* You’re analytical, but not just for the sake of it, you know how to turn data into action.
* Comfortable building automated and personalised comms, including surveys.
* Good grasp of GDPR and data compliance, you treat data with care.
* Bonus if you’ve worked in sport, events, or entertainment, but it’s not a dealbreaker.
What You’ll Be Doing
* Using CRM data to build targeted campaigns that drive attendance and fan engagement.
* Segmenting the database to ensure fans get relevant, personalised comms.
* Analysing campaign performance and race day behaviour, spotting trends and feeding insights back into the plan.
* Collaborating with racecourses and marketing teams to make the whole fan experience more data-driven.
* Keeping everything GDPR-compliant and clean behind the scenes.
Sound like you?
Drop me a line at lee@ninedots.io or hit apply, we can chat through the details.
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