Cpl Marketing are recruiting for an experienced CRM & Retention Manager for a Tech-Focused Gaming company on a permanent contract on a hybrid model in the Dublin office. This person You'll be expected to set direction as well as execute - defining standards, prioritising initiatives, and making trade-offs that balance impact, cost, and operational reality.
Responsibilities:
* Own CRM campaigns end-to-end - From identifying the right customers to measuring what actually worked. You'll own the whole process.
* Design and manage automated journeys - Triggers, timing, exclusions, control groups. Real lifecycle thinking, not just batch-and-blast.
* Own and evolve our customer segmentation - setting the framework and ensuring it's applied consistently across retail and online.
* Work with venue managers - Get campaigns executed on the ground across 9 clubs. This means practical solutions that work in the real world.
* Define how success is measured - using control groups, incrementality, and clear KPIs to guide decisions..
* Drive the omni-channel experience - You'll leverage our integrated data to create joined-up customer journeys across both.
* Prioritise CRM initiatives - deciding what to build now, what to automate, and what not to do.
Requirements:
* 5+ years' hands-on CRM experience, personally building, launching, and optimising campaigns (not just managing or delegating).
* Proven experience designing and managing automated customer journeys, including triggers, timing, exclusions, and control groups.
* Strong understanding of CRM measurement and analytics, including incrementality, holdouts, and outcome-based KPIs.
* Gaming industry experience (iGaming, online, or retail), with a solid understanding of regulated, player-focused environments.
* Demonstrated ability to work cross-functionally with venue managers, technical teams, and senior stakeholders to execute campaigns end-to-end.
* Confident decision-maker who can prioritise initiatives, make trade-offs with incomplete information, and take ownership of results.
For further information please contact Keely Parsons at [email protected] or call