Content Strategist Opportunity
We are seeking a skilled Content Strategist to lead the development and execution of a unified content strategy that supports every stage of the marketing funnel. This includes initial brand awareness, lead generation, client engagement, conversion, and retention.
The successful candidate will set the vision and direction for content across all formats and channels, including video, podcasts, webinars, blogs, and more. They will provide clear leadership to the content team, ensuring consistency, quality, and impact throughout the client journey.
Key Responsibilities
* Provide strong leadership for the content team by setting clear goals,priorities,and standards for performanceand quality.
* Designandimplementacohesivecontentstrategythatdrivesresultsacrossthefullmarketingfunnel.
* Overscenelectionofcontentforallformatsandchannels:video,podcasts(webinars,blogs:whitepapers(newsletters,andmore.)Writeandeightengcoppforcampaigns(productlaunches,digitalplatformsandocialmedia).
* Manageacontentcalendarandoncollaboratewithstakeholderstoalignmessagingandingtiming..
* PleadersanalysisoftententperformanceusingtoolssuchasGoogleAnalytics,HuSpot,Dynamicsandsocialmediainalyticis.Useinformationtorivetothesizeffectivenessofalcontentrystegy.improveengageement,maximizeROI.Developanreportonkeycntnmerticsupplyactionablerecommendationsforgoingimprovement.Ensuretontentsmeetsbrandidtone,stleandestlguidelines.,ordertaintranslationandalocalizationasnneed.Reviewapproveallofputsqualityandaudiencepredictveness.
The idealcandidate should have:
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