Our Purpose
Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart, and accessible. Our technology and innovation, partnerships, and networks combine to deliver a unique set of products and services that help people, businesses, and governments realize their greatest potential.
Title and Summary
Manager, B2B Marketing (Open Banking)
Manager, Product Portfolio Marketing
Portfolio: Open Finance/Open Banking
Job Summary:
We are seeking a collaborative, results-driven, and experienced product portfolio marketing manager to support the creation and execution of go-to-market strategies for one of our key services portfolios in Europe and AU/NZ. This role will report to the global VP, Product Portfolio Marketing Open Finance/Open Banking, and work closely with the global Director to ensure best-in-class product marketing. The role will collaborate with the European OB business leader and cross-functional teams such as product management, sales, regional marketing, and other groups within B2B Services Marketing. The goal is to develop new messaging and marketing strategies that introduce solutions to local markets and implement key programs for business growth and market adoption. The ideal candidate will be a team player with a strong understanding of product lifecycle management, competitive messaging and positioning, and open finance/open banking regional market landscape and trends, as well as experience developing tailored marketing strategies and content for diverse customer groups, including developers and technical audiences.
Key Responsibilities:
* Develop compelling messaging and value propositions that differentiate the portfolio’s use cases and solutions in regional markets, ensuring alignment with business objectives and strategy.
* Conduct regular competitive analysis and customer research to refine positioning and align with market trends and needs.
* Lead execution of use case playbooks and supporting assets to drive adoption and usage in key markets.
* Support the Developer & API team in creating targeted messaging and marketing strategies to influence awareness and adoption of Mastercard products among developers.
* Collaborate on launch plans for Tier 1 and Tier 2 product/solution launches, including positioning, naming, and execution strategies.
* Coordinate with marketing teams on product launch and use campaigns, reviewing materials for alignment and impact.
* Manage product portfolio information and create sales enablement assets reflecting use case messaging.
* Support website migration and web content development to reflect priority products and use cases in European markets.
* Provide direction and coordinate deliverables with vendors.
* Regularly report on campaign performance and recommend improvements.
Qualifications:
* Proven experience in product marketing, preferably in a B2B tech environment.
* Knowledge of the European Open Finance/Open Banking landscape.
* Experience working with cross-functional teams including product, sales, and regional marketing.
* Strong understanding of competitive product positioning and crafting value propositions scalable across multiple markets.
* Experience delivering creative content across channels including presentations, sales materials, digital, and videos.
* Successful track record building relationships and delivering results with global or remote teams.
* Experience executing and measuring product marketing campaigns, and developing insights from data.
* Ability to lead, plan, and manage projects to achieve goals within timelines and budgets.
Corporate Security Responsibility
All activities involving access to Mastercard assets, information, and networks come with inherent risks. Every person working for or on behalf of Mastercard must:
* Abide by Mastercard’s security policies and practices;
* Ensure confidentiality and integrity of accessed information;
* Report any security violations or breaches;
* Complete mandatory security trainings.
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