Job Title: Digital Marketing Automation Strategist
We are seeking a skilled Digital Marketing Automation Strategist to join our team. As a key member of our marketing department, you will be responsible for designing and implementing effective digital marketing automation strategies to drive business growth.
About the Role:
* Develop and execute integrated demand generation programs to increase brand awareness and lead generation.
* Work closely with internal teams to create, optimize, report, and manage demand marketing automation initiatives.
* Analyze data from various sources and tools to optimize content and messaging in nurture programs by behaviors and personas.
* Create email campaigns and landing pages in accordance with branding guidelines.
* Collaborate with stakeholders to build, test, and execute email segmentation, reporting, and set-up of campaigns.
Requirements:
To succeed in this role, you will need:
* A strong passion for communication and identifying opportunities across marketing functions.
* 4+ years of experience in Database, Marketing Automation/Operations or similar.
* Subject matter expertise in email marketing best practices.
* Proficiency in Salesforce and Marketo.
* Experience with troubleshooting systems, processes, and data issues.
What You'll Get:
In addition to working on exciting projects, you'll enjoy:
* Opportunities for professional growth and development.
* A collaborative and dynamic work environment.
* Recognition and rewards for outstanding performance.