Role Purpose The Digital Marketing Manager is responsible for delivering the digital marketing strategy to drive profitable online growth across DID Electrical and Selectonline.com.
Working closely with the E-commerce team, this role ensures digital acquisition, performance marketing, and paid ads are commercially effective, operationally aligned, and conversion-led.
The role owns digital demand generation, while partnering with the web team to ensure demand is fulfilled efficiently and sustainably.
Key Responsibilities Own the development and execution of the digital marketing strategy, aligned to agreed commercial goals, budgets, and trading priorities.
Lead performance marketing channels, including paid search, paid social, email, and Google Ads, working with in-house teams and external partners Support the e-commerce manager in the implementation of the SEO strategy, including, if needed, technical, on-page, and content-led improvements to significantly grow organic traffic Manage the digital marketing budget in coordination with the Head of Marketing with clear accountability for ROAS, CPA, conversion, and traffic quality.
Partner with the E-commerce team to plan and deliver seasonal, promotional, and campaign-led activity, ensuring alignment with stock availability and trading priorities.
Collaborate closely with the Head of Marketing to ensure campaigns, landing pages, and on-site content are optimised for conversion and customer clarity.
Support ongoing website optimisation by managing homepage content, promotional banners, and campaign landing pages (executional, not platform ownership).
Support brand-led digital campaigns, ensuring consistency of tone, message, and positioning across all digital channels.
Analyse and report on digital performance using GA4 and internal dashboards, providing clear insight and recommendations to senior stakeholders.
Coach and support the development of the Performance Marketing Executive, building depth and capability within the team.
Stay abreast of digital trends, tools, and competitor activity to keep digital marketing effective, efficient, and competitive.
Essential 3 years' experience in a hands-on digital or performance marketing role, ideally within retail, e-commerce, or consumer brands Proven experience managing paid digital channels including Google Ads, paid social, email marketing, and basic CRO support Experience managing or contributing to digital marketing budgets, with accountability for ROAS, CPA, and conversion metrics Strong working knowledge of Google Analytics (GA4) and performance reporting dashboards Experience collaborating closely with e-commerce, web, or buying teams to deliver campaigns and promotions Hands-on experience working with external agencies or partners (e.g. performance or media agencies) Desirable Experience supporting multi-brand or multi-channel digital marketing activity Exposure to seasonal trading calendars (Black Friday, January sales, promotional peaks) Experience mentoring or supporting a junior marketing executive Familiarity with the Shopify platforms and basic landing-page optimisation (executional rather than technical ownership) Retail, electrical, technology, or omnichannel business experience