To lead and align global marketing strategy, brand development, and customer engagement across LED Group’s growing international portfolio of electrification brands.
A portfolio of specialist brands. LED Group brings together market-leading brands across lighting, circuit protection, and electric heating - forming a complete platform for building electrification. Each brand is built on deep product expertise and trusted by electricians and wholesalers across various geographic markets. Together, we deliver proven, contractor-focused solutions, backed by the scale, strength, and consistency of one group. Established in 1984 and headquartered in Dublin, LED Group has grown into an international business serving over 2,500 wholesalers across more than 40 countries. We develop products with direct input from contractors, ensuring practical design, reliable performance, and ease of installation on site. Supported by a strong wholesale network and responsive service, we deliver the consistency and availability the trade depends on.
As the LED Group continues to grow with the support of our new investment partners, Oaktree.
We envisage a significant amount of growth within the portfolio businesses currently in the group and through the addition of a number of new businesses to the LED Group platform.
This expansion requires strategic management of the brands, identities and communication both internally within the group structure and externally to our customers, end users and the wider market to ensure we are delivering a consistent and clear message to those who interact with our businesses.
LED Group Marketing Director is a full-time role based in Dublin which focuses on driving strategic alignment across all brands, optimising marketing efforts across categories, and ensuring that each business within the group has a robust, effective marketing approach tailored to its unique needs. The role is critical in elevating brand visibility, increasing market share, and driving customer engagement with both the LED Group business and the brands within the group. Reporting to the Group Chief Commercial Officer the successful candidate will have full ownership of global marketing activity for the group.
Key Responsibilities
Overall responsibility for LED Group marketing to ensure alignment of the platform as we move forward.
Development of the LED Group parent brand.
Manage media relations and public communication for group-level initiatives and announcements working with nominated PR agencies.
Oversee the creation and implementation of multi-channel marketing campaigns, including digital marketing, traditional media, content marketing, and events.
Evaluate and leverage different marketing channels to drive customer engagement and brand loyalty.
Approve marketing strategies for each group company.
Act as a key marketing advisor to the executive leadership team, presenting updates on marketing performance, strategic recommendations, and opportunities for growth.
Work closely with the heads of the individual businesses and sales directors to align their specific marketing needs with the group’s broader strategy.
Dotted line on FuseBox and other future businesses teams to ensure continued alignment with the Group strategy.
Take responsibility for the marketing budget at a group level, ensuring effective allocation of resources across individual businesses.
Conduct in-depth market research to identify trends, customer needs, and competitive positioning for the brands within the group.
Use insights to adjust marketing strategies and keep the group ahead of industry trends.
Your profile
Proven experience as a Marketing Director or in a similar senior marketing role, preferably within the B2B sector.
10+ years of experience in a Head of Marketing or Marketing Director role.
A track record of success in developing and implementing global marketing strategies that drive brand growth and business results.
Strong leadership skills with the ability to inspire and motivate a global team.
Exceptional communication and interpersonal skills, with the ability to influence at all levels of the organization.
Data-driven mindset with the ability to analyse metrics and adjust strategies accordingly.
Experience managing marketing budgets and optimizing spend for maximum impact.
Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.
Why us?
Award winning company, with a people first approach.
Fast-growing business with a global mindset.
Hybrid work environment with offices and showroom at our newly refurbished HQ, just off the Red Cow roundabout on the Nangor Road.
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