Job Description
Job Title: Marketing Manager, Beer
Location: Dublin
Our Marketing team are creators, helping to build and nurture some of the world's most loved brands. We craft amazing connections with people around the world to celebrate our brands' legacies and reimagine them for the world today, and into the future. Everything we do is underpinned by a deep understanding of our consumers, behaviours, trends, and technologies. Using our genius and creativity, we unlock our brands' uniqueness, understand their purpose, and put them at the heart of celebrations everywhere. Together, we're celebrating diversity and challenging stereotypes through our advertising and marketing. Wherever your talents lie, from Design to Consumer Planning, you'll be celebrated and supported in our inclusive culture.
About The Role
Help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world. Join us for career defining opportunities that give you the chance to thrive.
Role
As a Marketing Manager in Diageo Ireland, you will get to work across some of the best known brands in the world, acting as an architect for growth, building and delivering stretching plans that help shape the future of the category. In this role you will combine your outstanding strategic clarity with creative flair and commercial acumen to define and deliver bold ambitions for your brand, shaping iconic work that resonates locally while performing globally. In this role you will focus on:
* Recruitment/Re-recruitment – both from a customer and consumer perspective
* Scale – in all commercial elements of the brands, building strong relationships with the commercial teams on the ground to deliver above and beyond the ambition
* Fame – making our brands the most talked about across the market. You will work with the Global Brand Teams, multiple agencies, cross-functional teams and partners to deliver on our salience and brand love objectives
* Physical Availability – the ability to see, find and trigger associated memories in a buying context, all resulting in success at the point of purchase
Experience / Skills Required
* 8+ years of relevant marketing experience
* Exceptional ability to build and maintain genuine relationships based on mutual trust & respect
* Strong end to end commercial FMCG understanding, alongside high levels of numerical acumen and attention to detail
* Experience of working with and leading a team, whether directly or indirectly
* Experience working across multiple countries/geographies/cultures
* Successful management of senior stakeholders at all levels, resulting in strong and positive outcomes
* Holistic skill set across all marketing pillars as well as a track record of leading transformational business results
* Being able to excel when dealing with ambiguity, complexity and working within a fast-paced, entrepreneurial and matrixed environment
* A history of working across media, digital, experiential, PR, culture, social and with external agencies
* Demonstrated brilliant execution to impeccably high standards
* Deep personal accountability for great performance
Role Responsibilities
* Own the full P&L for the brands across the market. Understand and respond to the drivers of your brand performance, working in partnership with the commercial teams to deliver and exceed the annual operating plan
* Strategic ownership – set the agenda for the brand and the category based on consumer, customer and shopper insights, unlocking growth and building long term brand equity.
* Lead cross-agency teams and foster new partnerships in developing the brand's communication approach and execution in an omnichannel environment (on, off & 3rd space)
* Find, own and build the role the brand plays in culture, creating meaningful brand experiences for consumers
* Ownership over innovation elements of the brands, product launches, new-to-world activities etc.
* Lead the relationship with the Global Brand Teams for the market
* Shape the brand to thrive in a digital environment, develop long term digital strategy & social media plans
* Manage the pricing & promo strategy, margin mix and volume drivers for all brands across the full market
* Create brand strategies and drive them through to brilliantly executed plans that consistently beat the competition and gain share
* Engage, coach, advise and support all team members on all brand activities, demonstrating leadership both in the what and the how so that they can excel in and deliver brand activities
Flexible Working Statement
Flexibility is key to our success. Talk to us about what flexibility means to you so that you're supported to manage your wellbeing and balance your priorities from day one.
Diversity Statement
Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.
If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.
Worker Type: Regular
Primary Location: St James Gate
Job Posting Start Date: 2025-12-17
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