The CRM Executive plays a key role in delivering engaging, data-driven, and visually compelling email marketing campaigns that boost customer engagement, conversion, and retention across multiple European markets.In this role, you will manage the full lifecycle of CRM campaigns — from planning and building high-impact newsletter templates to analysing performance and identifying opportunities for optimisation. The ideal candidate brings a blend of creative flair, technical capability, and commercial awareness, with a strong understanding of how CRM influences revenue and customer loyalty.Key Responsibilities:Campaign Management:Plan, build, and deploy CRM campaigns (newsletters and automated journeys) aligned with trading calendars and business goals.Design, build, and optimise modular newsletter templates in collaboration with the Creative and Brand teams, ensuring design consistency, strong UX, and mobile optimisation.Ensure all campaigns meet best-practice standards for accessibility, responsiveness, and deliverability.Coordinate translations, creative assets, and approvals to deliver accurate, timely campaigns across multiple markets.Segmentation & TargetingManage audience segmentation using behavioural, engagement, and transactional data.Partner with BI and Data teams to refine targeting and identify high-value customer groups.Support A/B and multivariate testing to improve open rates, click-through rates, and conversion.Performance & ReportingMonitor and report on key campaign KPIs versus last year and budget.Provide clear insights and actionable recommendations for continual optimisation.Contribute to monthly CRM performance reviews and testing roadmaps.Cross-functional CollaborationWork closely with Trading and Product teams to align messaging and offers with commercial priorities.Collaborate with Creative and Brand teams to ensure all CRM outputs reflect the Smartbox tone of voice and visual identity.Skills & Experience:Essential:3+ years' experience in CRM, email marketing, or digital marketing (ideally within e-commerce).Proven experience designing and building email templates, with strong HTML and responsive design skills.Experience with CRM/ESP platforms (e.g., Cheetah Digital, Salesforce Marketing Cloud, Klaviyo).Strong understanding of CRM metrics, testing methodologies, and optimisation techniques.Excellent attention to detail, time management, and organisational skills.Comfortable working across multiple markets and languages to tight deadlines.Proficient in Excel and confident analysing performance data.DesirableExperience developing modular or dynamic templates for multi-market campaigns.Familiarity with design tools (Figma, Adobe XD, Photoshop).Experience with A/B testing frameworks and advanced segmentation strategies.Additional European language (French, Italian, or Spanish).Key AttributesEqually creative and analytical — confident both building templates and interpreting results.Detail-oriented, dependable, and proactive in problem-solving.Strong communicator and collaborative team player.Curious about emerging CRM technologies, AI-driven personalisation, and automation.Commercially minded with a focus on driving measurable impact.