We are seeking a seasoned Digital Marketing Director to spearhead our digital strategy and drive growth through online channels. As a key member of our team, you will be responsible for developing and executing a comprehensive digital marketing plan that supports our fundraising, engagement, and awareness goals.
Key responsibilities include:
* Develop and Execute Digital Strategy: Drive a results-focused digital marketing strategy to support fundraising, engagement, and awareness goals, aligned with current trends and opportunities.
* Set and Analyse KPIs: Establish digital KPIs, track performance across all channels, and deliver actionable insights through regular reporting.
* Manage Budgets: Oversee the digital marketing budget, ensuring cost-effectiveness and alignment with impact.
* Lead Paid Social Campaigns: Plan, test, and optimise paid social media campaigns, targeting the right audiences with effective messaging across key platforms.
* Optimise Email Marketing: Deliver segmented, personalised email campaigns to supporters and donors, continuously improving relevance and performance.
* Enhance Website Performance: Manage and optimise the website, using analytics to boost user experience, supporter conversion, and donation outcomes.
* Drive SEO Improvements: Implement practical SEO strategies to increase visibility and support income across campaigns, services, and fundraising.
* Support E-commerce and Continuous Learning: Maximise online shop revenue in collaboration with fundraising teams, while fostering a culture of analysis and ongoing improvement.
Requirements:
* Proven experience in a senior digital marketing role, ideally with direct response marketing experience within the not-for-profit or purpose-led sector.
* Strong working knowledge of digital strategy, campaign planning, and multi-channel delivery.
* Experience managing or collaborating on website content and development.
* Good understanding of SEO principles and how to apply them.
* Experience running email marketing campaigns, ideally using segmentation or automation tools.
* A solid grasp on how e-commerce platforms work and how to increase online sales.
* Experience running social media ad campaigns and confidence in using analytics platforms.
* Strong organisational and project management skills.