We are seeking an experienced Senior Affiliate Manager with a proven track record of cultivating and managing high-performing digital marketing partnerships to lead Matchbook’s affiliate marketing program across our multinational portfolio of real-money gaming products (Sports/Casino/Bingo). Reporting to the Head of Growth, the ideal candidate will leverage their deep understanding of the iGaming industry, and strong negotiation skills, to build relationships to cost-effectively grow the affiliate channel.
Role & Responsibilities
Affiliate Program Management
Develop and execute the affiliate marketing strategy, manage to monthly, quarterly and annual targets to drive customer acquisition and revenue growth
Recruit, onboard, and maintain a network of high-value affiliates (publishers, influencers, content sites, etc.)
Structure and negotiate commission plans, CPA deals, and tenancy agreements
Monitor affiliate performance to ensure compliance with company policies and industry regulations
Performance Optimisation & Analytics
Analyse channel and partner performance against key metrics (CPA, CPL, ROI, conversion rates) to optimise affiliate campaigns
Manage regular channel activities through affiliate management software (Raventrack/Income Access)
Provide regular reports on affiliate performance, market trends, and competitor activity.
Network Growth & Relationship Management
Foster strong relationships with top-tier affiliates and media partners
Represent Matchbook at industry events (e.g., SIGMA, iGB Affiliate), growth Matchbook’s profile within the industry, and expand the affiliate network
Collaborate with internal teams (Data Analytics, Paid Media, Social Media, CRM, and Creative) to align affiliate tactics with broader marketing goals
Stay abreast of industry and competitor activities and leverage that knowledge to inform business planning and development decisions
What we are looking for
3-5 years of affiliate marketing experience, preferably in gambling or iGaming. Sports betting and Casino a plus
Strong network of gaming industry contacts
Proficiency with affiliate tracking platforms
Data-driven mindset with expertise in Google Analytics, Excel, and Tableau
Excellent negotiation and relationship building skills
Strong verbal and written communication skills
Knowledge of digital marketing including familiarity with SEO, app download, and digital marketing trends
Familiarity with gambling digital marketing regulations and compliance (e.g., responsible gambling, data privacy)
Experience working in international markets (e.g., Europe, LATAM, North America) a plus
Fluency in Spanish and/or Portuguese a plus
Location: (Remote/On-site/Hybrid)
Xanadu is an equal opportunities employer
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