Job Title
Content Specialist
Department
IR**** Marketing and Admissions
Reporting to
Sales and Marketing Manager
Overview
The Content Specialist is responsible for creating, curating, and managing compelling content that supports student recruitment, brand positioning, and engagement across digital and offline channels.
This role ensures consistent messaging and tone of voice across all touchpoints, driving awareness and conversion.
The specialist works closely with Digital Campaign Specialist, CRM and Performance Specialist and other teams to align activities with institutional priorities.
Key Responsibilities
Support the execution of the college's content strategy by creating engaging, brand-aligned materials that improve the student/user journey.
Write, edit, and proofread original, high-quality content in various formats, including website copy, news articles, blog posts, video scripts, email newsletters, and social media posts.
Collaborate with Digital Campaign, Performance & CRM Specialists to ensure content is optimised for engagement and conversion.
Work with academic, recruitment and student services teams to identify and generate student success stories, testimonials, and faculty-led insights.
Manage production of marketing collateral (brochures, flyers, presentations, etc.) in collaboration with design and external partners.
Contribute to event communications, including pre-event promotion, live coverage, and post-event follow-up.
Maintain a content calendar that integrates with campaign and recruitment timelines.
Stay up to date with trends and best practices in content marketing.
Coordinate the collection of student testimonials for a range of purposes.
Provide marketing support to the team across all recruitment areas and work constructively with colleagues in a creative, collaborative environment.
Skills and Experience
Degree in Marketing, Communications, Journalism, or a related field.
3+ years of experience in content creation and strategy across digital and print media.
Excellent writing, editing, and storytelling skills.
Experience with social media management tools and all social media platforms.
Experience with SEO principles and content management systems.
Strong understanding of brand tone and audience engagement.
Project management skills: comfortable managing multiple projects with tight deadlines.
Pay & Benefits
Salary: €35,******,000 DOE.
Benefits include free internal courses, discounted fees for family members, life assurance & disability cover, sports & social activities, employee assistance programme, employee discount scheme, paid sick leave, and death-in-service benefit.
Work Details
Position type: Full time
Contract type: Regular
Pay frequency: Annual
Location: Dublin, Ireland
Employment Requirements
All appointments are subject to providing proof of eligibility to work in Ireland on a full-time basis (upon invitation to interview).
Equal Opportunities
DBS is an equal opportunities employer and actively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity.
If you require any adjustments or additional support within the recruitment process, please contact us directly.
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