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Sales & marketing director

Limerick
Richardsons
Sales and marketing director
Posted: 23 January
Offer description

Join the Senior Leadership Team & Drive the Next Phase of Growth

Richardsons are seeking a high‑performing, commercially minded Sales & Marketing Director to join our Senior Leadership Team. This is a rare and exciting opportunity for an ambitious leader to shape strategy, drive market growth, and lead a talented team in a dynamic and fast‑paced foodservice sector.

We're looking for someone who doesn't just manage—someone who builds, leads, and delivers. If you thrive on strategic management, ownership, innovation, and results, this role offers the autonomy, backing and platform to make a real impact.

Key Responsibilities

Growth

* Develop and execute integrated sales and marketing strategies to increase revenue, market share, and brand visibility.
* Set clear annual, quarterly, and monthly targets with robust plans to achieve them.
* Identify growth opportunities across existing and new markets, channels, and customer segments.
* Identify, assess, and support potential acquisition opportunities, working closely with the Senior Leadership Team to evaluate commercial fit, strategic value, and integration considerations.

Leadership & Performance Management

* Lead, coach, and develop both the internal and external sales teams to achieve KPIs and deliver outstanding customer service.
* Manage the full sales pipeline process including forecasting, lead management, conversion tracking, and performance reporting.
* Establish a high‑performance culture through coaching, data-driven decision-making, and continuous development.

Marketing & Customer Development

* Oversee all marketing activity including digital campaigns, content strategy, brand positioning, promotions, and customer communications.
* Manage social media, website content, and digital presence ensuring consistent brand messaging.
* Plan and execute marketing initiatives, promotions, events, and product launches.
* Conduct competitor analysis, customer insight studies, and market research to inform strategy and positioning.
* Build strong relationships with key customers, distributors, and partners to uncover opportunities and increase market penetration.

Working Together

* Work closely with Finance, Operations and the Senior Leadership Team to align commercial activity with business objectives.
* Support pricing strategy, product development, and new product introduction.

Commercial & Budget Accountability

* Own the sales and marketing budget; ensure optimal ROI on campaigns and initiatives.
* Report regularly to the SLT on performance, trends, risks, opportunities, and acquisition prospects.

Ideal Candidate Profile

* Proven success as a Sales & Marketing Manager with a strong track record of achieving or exceeding targets.
* Demonstrated ability to lead, inspire, and develop teams to reach their full potential.
* Commercially astute with strong strategic thinking and analytical skills.
* Experience using CRM systems, digital marketing tools, and analytics platforms.
* Excellent communication, negotiation, and stakeholder management skills.
* Highly organised, self-driven, and able to manage multiple priorities.
* Creative thinker who can influence decisions and drive innovation.
* Strong customer focus with the ability to build long-term relationships.

What's on Offer

* Competitive salary with performance-related bonus
* Company pension scheme with employer contribution
* Company car, laptop, and phone
* Employee Assistance Programme (EAP)
* A senior role with meaningful influence and the ability to shape the future of the business
* A supportive, collaborative leadership team that values fresh ideas and continuous improvement

Job Type: Full-time

Pay: €80,000.00 per year

Benefits:

* Additional leave
* Company car
* Company pension
* Employee assistance program
* Food allowance

Work Location: In person

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