Description
The Marketing Cloud Architect Analyst is a key member on the Customer Communications & Readiness (CC+R) team within the Critical Incident Center (CIC). They are responsible for ensuring the successful deployment of email campaigns and assisting with other email-related solutions and account maintenance. They segment and create audiences from provided assets or from data available within the Marketing Cloud using SQL and other system tools. They code emails with HTML from provided assets, and amend code within emails to manage dynamic content. They test for functional and rendering quality, execute test sends, and manage the client approval process. They create and execute deployment Send Activities. Working with internal and external campaign resources, they document and coordinate campaign activities to ensure execution efficiency.
Your Impact
* Provide support to customers in the deployment of their Marketing Cloud email campaigns
* Execute the process of campaign deployment and focus on subscriber segmentation, email builds, executing test sends, preparing the final subscriber list, and scheduling the deployment
* Prepare customer data assets for handoff to other team members
* Complete quality assurance reviews of configurations and content for other staff as required
* Document customer-specific processes and work instructions related to the deployment process
* Demonstrate master-level skills in communication, quality assurance of creative content and rendering, quality assurance of audiences, queries and filters, quality assurance of setup and scheduling, checklist and test plan development and execution, Marketing Cloud user-initiated sends and send activities, documentation management, Marketing Cloud platform, Marketing Cloud Email product, and Marketing Cloud Automation Studio
* Exhibit specialist-level skills in building trust and credibility, leading and adapting to change, making smart decisions, listening, time management, public speaking, performing as a team player
Basic Requirements
* 2+ years of job/industry experience
* Expert knowledge of HTML and CSS
* AMPscript proficiency is a must-have
* Experience with SQL and relational databases
* Strong problem-solving skills with an eye for detail
* Client-facing experience in agency or similar environment
* Digital marketing and/or Marketing Automation Industry Experience
* Comfort with and ability to adapt to new technology
* Highly efficient team player, with the ability to also work independently in a fast-paced, fluid environment
Preferred Requirements
* Salesforce Marketing Cloud Email Specialist Certified
* Salesforce Marketing Cloud Consultant Certified
Seniority Level
* Entry level
Employment Type
* Full-time
Job Function
* Engineering and Information Technology
Industries
* IT Services and IT Consulting
Location: Dublin, County Dublin, Ireland
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