Carraig Donn is Ireland's premier retailer for Fashion/Gift/Homeware. We are looking for you to join us as a Social Media & PR Manager at our office in Westport, Co. Mayo.
Become a part of our team.
The Company
Established in 1965, Carraig Donn is Ireland's premier retailer of Fashion, Jewellery and Giftware products. At Carraig Donn, we are inspired by our long history as an Irish retailer and we draw on our heritage as we consistently innovate and evolve. Our team of experienced buyers strive to bring our customers quality products that are unique and exclusive to Carraig Donn stores. The Carraig Donn customer is central to our success and we pride ourselves on providing genuine, honest customer service and an excellent retail experience. Our aim is to build positive, lasting relationships with our customers by providing them the right products - when and where they need them. Carraig Donn is 100% Irish owned and operated. We currently employ over 500 people across our Head Office and retail stores with 40 branches nationwide. Our central warehouse, buying offices, dispatch centre and e-commerce operations are all conducted from our home on the Lodge Road, Westport, Co. Mayo. With buying offices also located in Ennis, and Dublin. Carraig Donn is continuing to grow year on year, with an exciting 10-year expansion plan.
Role Overview
Carraig Donn are seeking a commercially minded, creative and results-driven Social Media & PR Manager to lead and evolve our brand voice across a dynamic network of retail stores and a growing online platform. This is a pivotal role responsible for shaping our digital presence, driving brand awareness, footfall and online sales, and ensuring consistent messaging across all customer touchpoints. The successful candidate will combine creativity with commercial acumen, using data insights to influence performance across both stores and online. The ideal candidate will be a passionate retail marketer with deep knowledge of fashion, jewellery, gifts and homeware, and a proven ability to translate brand strategy into high-performing social and PR campaigns that deliver measurable results. This is an 18 month fixed term 40 hour contract. The role will be 4 days office based in Westport with requirement to travel to stores and cover evenings/weekends as required.
Key Responsibilities
Social Media Strategy & Management
Own the company's social media strategy, tone of voice, visual identity and growth
Develop and manage the content calendar aligned with seasonal campaigns, promotions, store openings and product launches
Lead the production of engaging, high-quality content (video, reels, stories, UGC, imagery) across all platforms
Ensure consistency is maintained between social content, website messaging & in-store
Deploy emerging trends, new features and new platforms to maintain relevance and competitive advantage in our space
Contribute to the paid social collaboration with external agencies, contributing to creative direction, CTA and targeting suggestions
PR & Influencer Marketing
Develop and execute the annual PR strategy aligned to business objectives
Build and maintain strong relationships with media, stylists, influencers and industry partners
Draft, approve and distribute press releases and media communications
Manage influencer partnerships end-to-end including negotiation, contracts, briefing, logistics, approvals and performance tracking
Identify and leverage brand-building opportunities including events, collaborations and partnerships
Represent The Company At Events Where Required
Support and represent Carraig Donn at relevant events, ensuring brand visibility and positive engagement with stakeholders.
Retail & Omnichannel
Capture and coordinate store-based content in collaboration with Store Managers and VM teams
Support new store openings, in-store activations and local marketing initiatives
Communicate promotions and key launches to Shopping Centre Marketing teams
Ensure social and PR activity drives both in-store footfall and online traffic
Monitor and report on the impact of campaigns on store and online sales performance
E-Commerce & Digital Performance
Optimise social media CTA to drive traffic, conversions and revenue online
Monitor website analytics in relation to social referrals, customer journeys and campaign ROI
Support conversion-focused campaigns including product launches, seasonal events and promotional periods
Reporting & Commercial Performance
Track and analyse KPIs including engagement, reach, traffic, conversion, revenue and ROI
Produce weekly, monthly and quarterly performance reports
Identify influencing factors on sales patterns and communicate insights to stakeholders
Recognise missed opportunities and present actionable improvement plans
Manage PR and influencer marketing budgets effectively
Leadership & Collaboration
Manage and develop the Marketing Executive, ensuring clarity of workload and objectives
Contribute to senior marketing planning workshops
Align all activities with business goals and revenue targets
Maintain detailed records of campaigns, contracts and performance data
Provide feedback on creative output to ensure brand standards are upheld
Be available for rotational weekend/evening social media coverage as required
Skills & Experience Required
3+ years' experience in Social Media, PR or Digital Marketing (retail experience essential)
Proven track record of driving measurable growth across social platforms
Strong understanding of omnichannel retail marketing
Experience managing influencer campaigns and PR outreach
Excellent copywriting and storytelling skills
Strong commercial awareness with ability to link marketing activity to sales performance
Experience analysing performance data and presenting insights to senior management
Budget management experience
Strong project management and organisational skills
Ability to thrive in a fast-paced retail environment
Tool/Software experience (not essential)
Sprout Social or similar
Instagram Edits
What We Offer
Competitive Compensation Package
We value your expertise and contribution. Enjoy a competitive salary that reflects your experience and skills.
Flexible Work-Life Balance
We understand the importance of balancing personal and professional commitments. Benefit from flexible working arrangements that suit your lifestyle.
Career Advancement Opportunities
Grow your career with us. Join a team of industry professionals dedicated to your success. Take advantage of our culture of mentorship and development as you progress within our organization. Paid apprenticeships allowing you to achieve level 6 certification
Supportive and Inclusive Work Environment
At Carraig Donn, we foster a culture of collaboration and respect. Join a diverse team of talented individuals who are passionate about delivering exceptional customer experiences.
Continuous Learning and Development
We invest in our employees' growth and development. Access a variety of learning resources, training programs, and workshops to enhance your skills and knowledge.
Comprehensive Benefits Package
Enjoy peace of mind with our comprehensive benefits package, and access to a health and wellbeing support plan.
Employee Discounts and Perks
As a valued member of our team, you'll enjoy generous staff discounts on our exclusive product range. Take advantage of our employee referral scheme and other exciting perks.
Health and Wellbeing Initiatives
Benefit from initiatives such as our bike-to-work scheme and access to our Employee Assistance programme, as well as our employee platform offering mindfulness resources, lifestyle savings, and more.
Join Carraig Donn and become part of a team that values your talent and dedication. Experience the rewards of working for Ireland's premier lifestyle retailer as you embark on a fulfilling career journey with us. Apply now to seize this exciting opportunity!
#J-18808-Ljbffr