Head of Product Marketing - Europe (EEA)
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About the Role
As the Head of Product Marketing for Europe (EEA), you will lead regional marketing strategies, drive community engagement, and localize global messaging to accelerate OKX's growth in European markets. You will collaborate with cross-functional teams to craft narratives, organize events, and establish partnerships that enhance our brand presence and user adoption in the region.
Responsibilities
1. Develop regional marketing strategies aligned with global objectives, considering market dynamics and regulatory requirements.
2. Drive community engagement through events, meetups, and partnerships with crypto-native communities and influencers.
3. Coordinate regional programs, including hosting events and participating in industry conferences to increase brand visibility.
4. Adapt global product messaging for European audiences, ensuring relevance across different markets.
5. Gather market insights to inform product development and marketing strategies, establishing feedback loops with local users.
Qualifications
* Minimum 10 years of product marketing experience, preferably in consumer tech, fintech, or crypto industries.
* Proven leadership in fast-paced, innovative environments.
* Deep understanding of financial markets, trading principles, and investment strategies, including cryptocurrencies.
* Strong digital marketing skills, including content marketing, social media, and conversion optimization.
* Extensive experience in building and scaling crypto-native communities and influencer networks.
* Excellent communication skills with the ability to influence and articulate complex concepts.
* Proficiency in market research, competitive analysis, and trend forecasting in digital assets.
Perks & Benefits
* Competitive compensation package
* Learning & Development programs and education subsidy
* Team-building activities and company events
Additional Details
* Seniority level: Director
* Employment type: Full-time
* Job function: Marketing
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