Overview
CRM Lead – Buyer Retention role at Smartbox Group. To drive repeat purchase and retention among Buyers through high-performing newsletters and lifecycle campaigns. This role blends creative execution with a strong analytical mindset. The ideal candidate will combine a deep understanding of CRM channels with cross-functional collaboration and a passion for data-driven marketing that delivers measurable results.
Key Responsibilities
* Act as the analytical lead for Buyer CRM, championing data-driven decision-making and performance reporting.
* Plan, execute, and optimise newsletters and lifecycle campaigns (email, push, in-app) focused on retention and repeat purchase.
* Align campaign content with commercial priorities in partnership with Brand, Trading, and Product teams.
* Build and segment audiences in Marigold Engage+ (Cheetah) using behavioural and transactional data.
* Design and execute A/B and multivariate tests to refine content, targeting, and strategy.
* Analyse performance using Power BI and ESP tools; translate insights into actionable recommendations.
* Identify and implement opportunities to enhance lifecycle journeys and automation.
* Stay informed on CRM trends, platform capabilities, and competitor activity to drive innovation.
Qualifications
* 4+ years of CRM or email marketing experience in B2C or eCommerce
* Strong analytical mindset; confident using data to optimise campaigns
* Experience in both newsletters and lifecycle/automated campaigns
* Proficient in Power BI or similar tools, and ESP reporting
* Skilled in Marigold Engage+ (Cheetah) or comparable ESPs
* Strong segmentation and personalisation knowledge
* Familiar with HTML for email build and QA
* Excellent project management and organisational skills
* Fluent in English (spoken and written)
Desired Skills
* Experience in A/B testing and experimentation
* Fluency in an additional European language (Spanish, French, Italian, German, Dutch)
Key Outcomes
* Increased repeat purchase rate among Buyers
* High-performing, insight-led newsletters and lifecycle campaigns
* Improved CRM KPIs (engagement, conversion, retention) through testing and optimisation
* Clear, actionable insights that shape the future Buyer CRM strategy
Seniority level
* Associate
Employment type
* Full-time
Job function
* General Business
Industries
* Travel Arrangements
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