Senior Manager, Public Relations (Bangkok-based, Relocation Provided)
The role is based in Bangkok, Thailand and reports to the Director of Communications.
What you'll Do
* Shape and define the PR strategy to elevate Agoda’s visibility in markets across Asia Pacific and beyond
* Manage and develop two direct reports, providing regular feedback, coaching, and support to help them achieve their goals
* Manage multi-market agency teams to deliver measurable consumer content
* Ideate scalable content to keep Agoda in the news leveraging a combination of data, product, campaign and corporate news
* Monitor breaking news, spot trends and other editorial/content opportunities for Agoda; understand what makes the news and how to create that narrative
* Develop creative media relations strategies with a analytical, measurement-driven approach
* Provide input for the Agoda global team drafting pitches, media briefings, Q&As as well as generating campaign ideas
* Respond to global media enquiries and maintain the Agoda press office
* Manage and counsel stakeholders across Agoda who require PR support
What you'll Need to Succeed
* Creative thinking and a proactive, can-do attitude
* 8+ years of experience in public relations in traditional and digital teams, ideally with both agency and in-house backgrounds; 3+ years of managing teams or direct reports
* Strong storytelling experience for consumer, corporate and B2B audiences
* Demonstrable experience with an integrated PR approach (content, social media, influencers, media partnerships, etc.)
* Strong media contacts; knowledge of influencers and non-traditional channels
* Excellent English writing, editing and proofreading skills
* Experience in crisis and issues management is beneficial
* Ability to spot trends and respond quickly to social sentiment
* Project management capabilities and experience in managing creative and production resources
* Experience working within a matrix organization across multiple markets and stakeholders
* Experience managing and optimizing budgets
* Ability to measure content quality/impact for future improvement
About Agoda
Agoda is an online travel booking platform for accommodations, flights, and more. We build and deploy cutting-edge technology that connects travelers with a global network of 4.7M hotels and holiday properties worldwide, plus flights, activities, and more. Based in Asia and part of Booking Holdings, our 7,100+ employees representing 95+ nationalities in 27 markets foster a work environment rich in diversity, creativity, and collaboration. We innovate through a culture of experimentation and ownership, enhancing the ability for our customers to experience the world.
Equal Opportunity Employer
At Agoda, we pride ourselves on being a company represented by people of all different backgrounds and orientations. We prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and innovation. Employment at Agoda is based solely on a person’s merit and qualifications. We are committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics.
Disclaimer
We do not accept any terms or conditions, nor do we recognize any agency’s representation of a candidate, from unsolicited third-party or agency submissions. If we receive unsolicited or speculative CVs, we reserve the right to contact and hire the candidate directly without any obligation to pay a recruitment fee.
Seniority level
* Mid-Senior level
Employment type
* Full-time
Job function
* Marketing, Public Relations, and Writing/Editing
* Industries: Technology, Information and Internet
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