Our Client is a dynamic, licensed, and regulated fintech leader offering cost-effective, end-to-end payment solutions for businesses, merchants, and consumers. With over 20 years of experience in online payments, their core service enables seamless money transfers worldwide through their extensive bank network and local payment options. With operations in Dublin, Malta and Belfast, this organisation is looking to attract aSenior Loyalty & Retention Managerwith the opportunity for the role to be based in either Dublin or MaltaThis newly created role will focus on improving retention, increasing engagement, and driving long-term customer base through structured, data-led initiatives.Key Responsibilities:Launch and manage the Company loyalty programme, including customer segmentation, value propositions, and programme roadmapPlan and execute personalised, data-driven lifecycle campaigns across onboarding, engagement, retention, and reactivation touchpoints using platforms like CleverTapDeveloping loyalty strategies, managing lifecycle campaigns, and working closely with teams across product, marketing, data, and compliance.The role offers a balance of strategic input and hands-on execution in a high-growth, regulated environment.Use customer data and performance insights to shape strategy, define KPIs, and report on campaign effectivenessCollaborate with product, design, and compliance to ensure loyalty and retention initiatives are seamlessly integrated, on-brand, and fully compliantMonitor lifecycle health and address key drop-off or friction points with timely, relevant interventionsRun A/B and multivariate tests to optimise messaging, offers, and customer experience across key lifecycle stagesDrive new ideas and pilot initiatives that push forward how we think about loyalty and retentionPromote a test-and-learn culture, optimising campaigns based on behaviour, results, and business prioritiesKey Requirements3+ years in a retention, CRM, or lifecycle marketing, ideally in fintech, payments or iGaming.Hands-on experience with marketing automation tools and CRM platforms (e.g., CleverTap, Braze, Hubspot).Data literate – you know how to read numbers, draw conclusions, and adjust your approach accordinglyExperience building reporting frameworks and collaborating with data teams on KPIs and dashboards.Comfortable working with multiple teams and balancing customer experience with compliance needsStrong understanding of customer segmentation, behavioural triggers, and lifecycle marketing best practices.This is a strong opportunity for someone with experience in CRM and loyalty who's comfortable working independently and wants to chance to lead and shape a core business function with global visibility.Competitive salary and benefits.