Job Title: Marketing Manager
We are seeking a highly skilled and experienced Marketing Manager to lead our marketing efforts and drive business growth.
Main Duties:
* Develop and execute multi-channel marketing campaigns that align with business objectives, leveraging digital and traditional platforms.
* Maintain consistent brand messaging across all touchpoints, ensuring alignment with brand values and identity.
* Manage in-store marketing efforts, including promotional materials, signage, and point-of-sale activations.
* Create compelling digital content for web, email, social media, and other digital platforms.
* Monitor campaign performance using data and analytics tools, making adjustments to optimize results.
* Collaborate with internal departments to ensure seamless cross-functional efforts.
* Manage website content using the CMS, including landing pages, promotional banners, and product information.
* Research industry trends and competitor activity to maintain relevance and innovation in campaigns.
* Develop and manage the content calendar to maintain strategic communication.
* Organize and execute marketing-led events, including brand activations, trade shows, and community partnerships.
* Report on marketing performance metrics and deliver insights to support strategic decisions.
Main Requirements:
* Proven experience in developing and executing multi-channel marketing campaigns.
* Strong understanding of brand management, content strategy, and customer engagement techniques.
* Proficiency in using marketing tools and platforms, such as CMS, email marketing software, and analytics tools (e.g. Google Analytics, Meta Business Suite).
* Excellent communication, organisational, and project management skills.
* A results-driven mindset with the ability to analyse data and optimise campaigns for performance.