My client is a well-established communications consultancy advising leading Irish and international organisations on how to build reputation, influence stakeholders and communicate effectively in complex environments. Working across corporate communications, brand engagement and public affairs, the firm partners with organisations to shape narratives, manage reputational risk and deliver integrated campaigns that influence audiences and support commercial objectives.
About the Role
Due to continued growth and increasing demand for digitally led communications programmes, my client is seeking an experienced Head of Digital Strategy / Digital Director to lead the evolution of digital capability across the agency. This is a senior leadership role responsible for shaping digital strategy, integrating online channels into broader communications campaigns, and advising clients on how best to engage audiences across an increasingly complex media landscape. The successful candidate will play a key role in driving innovation across the organisation, supporting client teams with strategic digital expertise while helping to develop internal capability and best-in-class practices.
Responsibilities
Lead the development of integrated digital strategies that support broader communications and business objectives for clients
Provide strategic direction on how digital channels should be used within multi-channel communications programmes
Contribute to the development of creative digital and social campaigns aligned with client messaging and brand positioning
Advise client teams on how digital content can support long-term brand, reputation and engagement goals
Analyse campaign performance and provide strategic insights based on digital metrics and analytics
Ensure strong accountability and performance measurement across digital communications activity
Work closely with internal teams and external agency partners to deliver integrated communications solutions
Identify emerging trends, platforms and technologies relevant to clients and provide informed guidance on their adoption
Support client teams in developing innovative approaches to digital engagement and audience targeting
Develop thought leadership and perspectives on developments in the digital communications landscape
Encourage a culture of creativity, experimentation and collaboration across the agency
Provide training and mentoring to colleagues to strengthen digital skills across the wider team
Contribute to the ongoing development of the agency’s digital offering and service capability
Qualifications
Relevant third-level qualification in communications, marketing, public relations, digital media, journalism or a related discipline
Approximately 5+ years’ experience working in digital communications, digital marketing or integrated communications strategy
At least 2 years’ experience in a leadership or senior advisory role
Demonstrated experience developing and implementing digital strategies within a communications, marketing or agency environment
Strong working knowledge of digital marketing tools and technologies
Experience using web analytics platforms (e.g. Google Analytics or similar) to evaluate campaign effectiveness
Familiarity with digital advertising, search marketing, website management and performance optimisation
Strong understanding of current digital communications trends and audience behaviour
Experience analysing data and translating insights into actionable strategic recommendations
A professional qualification in public relations or communications is advantageous
Required Skills
Strong leadership ability with the capacity to build and develop a high-performing digital capability within the business
Strategic thinker with the ability to translate client objectives into effective digital communications programmes
Strong analytical mindset with the ability to interpret performance data and optimise campaigns
Excellent understanding of audience engagement patterns across digital channels
Ability to adapt quickly to changes in technology, platforms and consumer behaviour
Strong attention to detail combined with a results-focused approach
Solid understanding of the broader communications landscape including reputation management and stakeholder engagement
Creative thinker with the ability to generate fresh campaign ideas and approaches
Excellent written and verbal communication skills
Ability to build trusted relationships with clients and internal teams
Pay range and compensation package
Competitive salary package
Pension contribution
Discounted private health insurance
Ongoing training and professional development
Social and team events
Collaborative and supportive working culture
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