Job Overview:
Cohesity is a leader in AI-powered data security.
The company's solutions secure and protect data on-premises, in the cloud, and at the edge, backed by prominent technology companies.
We are seeking a skilled professional to drive strategic alignment, facilitate go-to-market programs, and support communication and collaboration between marketing and inside sales teams.
This role focuses on leading weekly calls to align on lead generation priorities, messaging, and follow-up expectations, as well as ensuring accurate, timely transfer of marketing insights and campaign details to inside sales representatives.
Key Responsibilities:
* Lead weekly calls to align on lead generation priorities, messaging, and follow-up expectations
* Provide clear documentation around AQL/TQL definitions, program messaging, and cadence guidelines
* Ensure accurate, timely transfer of marketing insights and campaign details to inside sales representatives for effective follow-up
* Track and monitor inside sales lead follow-up activity in Salesforce
* Escalate gaps in lead handling and partner with Sales Managers to reinforce timely action and accountability
* Replace disqualified leads to maximize ROI and address gaps in pipeline coverage
* Manage quarterly initiatives including Prospecting Week, Meeting-Maker incentive campaigns, and Appointment Setting programs
* Coordinate execution logistics, track participation, and measure impact on sourced pipeline and bookings
* Collaborate with Marketing Operations to build and maintain Salesforce dashboards tracking AQLs, TQLs, conversion rates, and sourced pipeline by program
* Deliver weekly and quarterly performance updates to Sales and Growth Marketing leadership to support optimization
Requirements:
* Proficient in Salesforce CRM (SFDC) for lead tracking and reporting
* Experience with marketing automation tools such as Marketo, HubSpot, or Eloqua
* Familiarity with sales engagement platforms (e.g., Outreach, Salesloft)
* Comfortable using Excel/Google Sheets for lead tracking and ad hoc analysis
* Experience with dashboard tools like Tableau, Power BI, or SFDC native dashboards
* Bonus: Familiarity with intent data platforms such as 6sense or Bombora
Benefits:
* Competitive salary and benefits package
* Opportunity to work with a leading technology company
* Collaborative and dynamic work environment
* Professional development opportunities