We're looking for a VP of Product Marketing to join our Helsinki, Dublin, or Amsterdam office. You can also work fully remotely from the UK or Poland.
In this role, you will lead a world-class Product Marketing organization, owning the entire product narrative, competitive positioning, and go-to-market (GTM) execution across all product lines.
This role is ideal for a senior PMM leader who thrives in fast-paced SaaS environments, understands data and analytics ecosystems, and can elevate a product-led business into a category-defining platform.
Your day-to-day work and responsibilities include…
Product Positioning & Narrative
* Own and refine Supermetrics' core product story, value propositions, and messaging framework across all segments and regions.
* Develop clear value props that resonate with marketers, analysts, data teams, and broader decision-makers and that differentiate against competitors and emerging alternatives.
* Build a scalable messaging architecture and our product storytelling framework.
* Lead analyst relations strategy, ensuring alignment between analyst perception and product-market narrative.
Strategic Go-to-Market
* Architect GTM playbooks for launches for minor and major product and feature releases.
* Partner closely with Product, Marketing, and Sales to orchestrate launch plans that drive awareness, product adoption, and revenue.
* Ensure that GTM motions support PLG and SLG motions.
Pricing, Packaging & Monetisation
* Partner with Product, Sales, Finance, and RevOps on monetization strategy.
* Contribute market context: competitive benchmarks, buyer willingness-to-pay signals, and segment elasticity to the pricing model.
* Ensure that our pricing articulation aligns with customer value perception.
Customer, Competitive & Market Intelligence
* Operationalise competitive insights into battlecards, win/loss patterns, and objection-handling tools that enable Sales, CS, and Product to win and retain deals.
* Maintain up-to-date market landscapes and segment-level trend analysis to inform product positioning and strategic GTM decisions.
* Partner with Customer Success and Product to synthesize Voice-of-Customer insights, ensuring key buyer and user feedback loops are incorporated into messaging, persona definition, and roadmap conversations.
Sales, Marketing & Customer Success Enablement
* Build and evolve enablement assets: decks, product sheets, objection-handling docs, internal FAQs
* Partner with Sales Enablement and Customer Success to drive adoption and revenue retention
* Equip and support Sales, Marketing, and Customer Success teams to translate technical product capabilities into buyer value.
* Collaborate with Customer Marketing to identify and amplify customer stories, case studies, and reference programs.
PMM Team & Function Leadership
* Lead, coach, and manage a high-performing Product Marketing team, identifying development and growth areas and career paths.
* Institutionalise PMM processes and rituals across the org
This position is for you if you have…
* 12+ years of experience in product marketing or related roles within B2B SaaS.
* 8+ years leading PMM teams, ideally in high-growth or scale-up environments.
* Proven success in launching technical SaaS products and driving multi-segment GTM strategies (hybrid PLG + SLG).
* Exceptional storytelling skills and the ability to articulate complex technical concepts simply and clearly.
* Deep understanding of SaaS monetization, pricing, and packaging.
* Experience partnering with executive teams to influence product direction and revenue strategy.
* Strong analytical mindset and comfort working with data-driven decisions.
We also appreciate it if you have…
* Experience with adtech/martech, data, analytics, cloud platforms, BI tools, ETL/ELT, or data warehousing is highly desirable.
* Familiarity with the workflows of Marketing Ops, Data Engineers, Analysts, and Growth teams.
Benefits we offer…
* Competitive compensation package, including equity
* Excellent work equipment
* Health care benefits and leisure time insurance
* Personal learning budget
* Sports and Wellbeing Allowance
Benefits may vary depending on location.
Hear why our team likes it here at
#LI-Remote / #LI-Hybrid #LI-FullTime #LI-MiddleToSeniorLevel