Job Description
We are seeking a skilled Digital Marketing and Social Media professional to join our team in a part-time or temporary capacity. This role can be performed remotely and offers the possibility of transitioning into a full-time position.
The ideal candidate will have experience in building and managing social media profiles, creating engaging content, and tracking metrics using tools like Google Analytics, SEMrush, and SimilarWeb.
Responsibilities include:
* Creating and curating high-quality content with backlinks
* Optimizing social media presence
* Scheduling content via Buffer/Hootsuite and visualizing pages via Preview
* Ensuring content is informative and appealing to target audiences
* Presenting data insights through Google Analytics, Diib, Semrush, and Similarweb
* Automating content distribution on various platforms (LinkedIn, Medium, Instagram, Twitter, etc.)
* Conducting competitor research and benchmarking
* Developing and executing email marketing campaigns and newsletters
* Recruiting and cultivating databases through lead generation
* Growing and expanding relevant audiences for the company's blog, website, and landing pages
* Designing and optimizing landing pages and conversion rates
* Preparing and sending email campaigns
* Developing social media plans, content, and visuals as well as automation strategies
* Growing newsletter subscriptions and engagement
* Performing keyword analysis and link building in specific markets
* Collaborating on microsites, landing pages, and main site refreshes
Requirements:
* Proven track record of digital marketing and social media work with SaaS/HR Tech/equivalent
* Experience using the following tools: Google Analytics, Google Tag Manager, Mailchimp or similar, SEMrush/Collabim/SimilarWeb/Diib, ChatGPT/AI, Canva, Webflow